OUR BLOG

So you think you “do” social media?

We wrote a few weeks ago about the role of the press release. Well, more specifically we asked if the press release had actually had its day. Our conclusion was that although the press release is still important, the PR landscape has changed considerably over the past decade and communication professionals ignore that fact at their peril.

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Make sure your PR is on the right track

The Rail sector offers many opportunities to manufacturers and service providers and is now a key market for many of our clients.  With the planned investment in the rail network and growing support for HS2 in the UK, this is set to increase even further as businesses look to maximise their opportunities.

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Should I spend my budget on advertising or PR?

Bill Gates made a very good point when he said that “If I was down to my last dollar, I’d spend it on public relations.” Spoken by someone in his position, with no vested interest, this was a massive endorsement of the value of good PR.

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Has the press release had its day?

Fifteen years ago, writing a press release was a pretty good way to secure media coverage.  Then the trade magazines started to charge for 'colour separations' which was the only way to guarantee they would use a press release with a colour photograph.

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Celebrating an anniversary? Here are our helpful hints and tips

Here are our top tips for getting the most out of a company anniversary....

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Why b2b organisations shouldn’t rule out Facebook

According to Brandwatch in July 2016, Facebook recorded 1.71 billion monthly active users, with 500,000 new ones recorded every single day (that’s six new profiles created every second!).

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Video – and going viral!

The story of Alfie Sheard is just one example of how powerful social media can be in sharing news and catapulting previously unknown people into the limelight.  Alfie was a local school boy living in Rotherham who happened to like playing guitar and singing when Youtube videos of him were shared and before he know it he was being flown (with his mum) to LA to perform on the Ellen DeGeneres show and to top it all was given a guitar by his idol, Ed Sheeran!

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Integrated PR and social media

Until relatively recently building product manufacturers used traditional methods of PR to communicate the features and benefits of their products. This usually comprised of monthly or quarterly press releases, sent to various editors in the construction press. Things have moved on considerably since then, although it is still important to send regular press releases and case studies to the key trade media.

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Social media survey results revealed

To tie in with Social Media Week 2017, we carried out some social media research of our own. During February, we invited people to complete a short survey, either via Facebook, LinkedIn, Twitter or our Dragonfly website, and answer some questions regarding current social media trends.

We had a great response to our survey with almost 120 people getting involved. Thank you to everyone who took part!

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Impressions of Ecobuild

Last week, we attended the UK’s largest sustainable construction exhibition, Ecobuild.  Now in its 11th year, Ecobuild is still a major show, though not on the scale it once was.

The last time I visited was 2014 and I must admit I was surprised at how the show had halved in size.  Saying that, the feedback from the construction clients we had at the show was that they had roughly about the same footfall to the stand.  Their thoughts were that because the show was quicker and easier to get round now, it meant that visitors could more easily find who they wanted to see, rather than spending time trying to find companies and getting frustrated.

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Boosting website traffic using social media

According to socialmediaweek.org, by the year 2022 there will be more than 6 billion digitally connected citizens. To capitalize on this, more and more businesses are publishing content online as a way to build and attract audiences and increase traffic to their website.  But even with effective, quality content, organisations still need to focus on building awareness of their presence on the web and often, social media is the perfect answer.

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Make the most of Ecobuild

It’s coming up to that time of year again when building product manufacturers are busy finalising their plans for attending what is the construction sector’s largest show: Ecobuild.

For the past 10 years, Ecobuild has dominated the calendar of many construction businesses that are concerned with sustainability.  Every year it attracts over 30,000 decision makers, from architects and developers to local government specifiers and major contractors.  Needless to say, it’s a big show.  In fact, the largest exhibition in the UK construction industry.  So, if you are a manufacturer, supplier to the construction industry or building/contracting company, how do you make the most of attending Ecobuild?

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Construction sector blogs – we can help!

When it comes to writing blogs for the construction sector, or actually any blog for that matter, clarity and focus is the best way forward. For example, we are often asked to write blogs for construction firms and building product manufacturers, and we have found that honing in on a particular subject and then writing something insightful, interesting and with a call to action gets the best engagement.

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How to grow your social media channels

When it comes to social media channels such as Facebook, Twitter and Instagram, it’s not always easy knowing where to start. Here we bring you five top tips to increase your social media presence:

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How to help customers find your products.

An increasing number of specified and engineers are using Google Images to navigate the Internet. That’s because it’s a quick and easy way to find exactly the right product they need.

That’s why it’s so important to make sure that the images you display on your website have the correct and full metadata as that will increase the likelihood of your product appearing higher in a search ranking.

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We build and protect brands.