OUR BLOG

Why good copywriting is essential for a website

We’ve been to a couple of website design meetings recently when the company briefing our design team has said “we’d like our new site to be really visual, lots of pretty pictures, it doesn’t matter so much about the words, no one really reads them.”  This on the face of it is understandable, as some websites are too content-heavy and in recent years, it has become much more common to use visual cues to navigate through a website. However, although high quality photography is essential to a website, what must not be underestimated is the power of well written copy.

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The good, the bad and PR: Part 2

In the final working week of 2017, we bring you the last in our two part blog series ‘The Good, the Bad and PR’. To finish on a positive note, Dragonfly PR takes a look back at our favourite PR campaign this year.

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The good, the bad and PR: Part 1

As the penultimate working week of 2017 comes to a close, in the first of our double ‘The Good, the Bad and PR’ blogs Dragonfly PR takes a look back at two of the worst PR disasters this year.

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Which is worse, no Twitter, or a rarely updated one?

Our social media team has recently noticed a spike in the number of companies that have Twitter, LinkedIn and Facebook accounts that are visible on their websites but where they haven’t tweeted or posted for months.  This prompted a discussion amongst our team the other day about which is worse, having no social media presence at all, or having a rarely populated Twitter/LinkedIn account?


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Should I attend trade shows?

Taking part in exhibitions or trade shows requires a significant amount of investment and client's often ask if it's worth the return. Here Dragonfly PR looks at whether manufacturers should be attending.

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Luxury advent calendars, has the trend gone too far?

In the countdown to Christmas, a small square of festive themed chocolate was once a great way to help build up the excitement and count down to the big day. Now however, it seems that a little chocolatey treat may not be enough.

Here Dragonfly PR looks at the rise in popularity of luxury advent calendars and asks, has the trend gone too far?

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Charity begins...at work!

At this time of year, many companies are in the process of selecting a charity for the year ahead.  This means they can focus on raising money for their chosen charity, maximising the impact of the money raised and the publicity they can gain from it. 

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How Do We Make A Company Newsletter More Exciting!

This is a question we are often asked by our clients because, as we all know, staff newsletters have a tendency to be packed with information about the company, but, alas, not very well read by the people its aimed at – its employees!

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Instagram for Business? Dragonfly Can Help Put You In The Picture.

With the network reporting over 800 million monthly subscribers in September 2017, it is safe to say that Instagram is one of the fastest growing and most popular social media platforms worldwide.

Many believe Instagram is a consumer facing network that is aimed more towards teenagers. As a result, many businesses are choosing to focus their attention on other platforms such as Twitter and LinkedIn, both which have a reputation for being more suitable for B2B marketing. However, when done right Instagram can be just as effective for businesses as any other social platform. Here our social media team explains how...

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Halloween’s coming, but keep your PR nightmares to a minimum!

The nights are getting dark earlier, the shops are full of Halloween costumes for kids and adults and things are starting to get a little bit spooky.  However, in the world of PR, scary things can happen too.  This is why crisis management is so important, for organisations large and small.

Here we look at some PR nightmares and how they could have been turned around with an effective PR strategy.

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Why PR is important for manufacturing firms

Public Relations for manufacturing and industrial companies has advanced quite a bit in the last few years. Much of this has been down to the internet, which has made both domestic customers and those in international markets much more accessible for businesses that operate in this sector.

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Exhibition season has arrived - are you prepared?

With some of the biggest trade shows for both the construction and manufacturing sectors taking place now and over the next few months, it is safe to say exhibition season is upon us. But is your company fully prepared for an event and are you doing enough to raise awareness of your attendance?

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Attending UK Construction Week or any other exhibitions this year? Complete our short survey!

We're asking businesses that are attending any exhibitions this year, particularly UK Construction Week, to take a few minutes to complete our short survey.

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How to grow your business through Public Relations

It’s rare these days to find a successful business that doesn’t have its own dedicated communications team or PR agency to assist in enhancing its reputation. Both SMEs and Blue Chip organisations undoubtedly need Public Relations. The reasons why are usually two-fold; a) to help them raise awareness and b) to protect their reputation.

Here we take a look at how to grow your business through PR and give our helpful hints and tips.

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Horbury Property Services - the results!

Here are the results of the first six months of our PR and social media campaign for Horbury Property Services.

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