OUR BLOG

How building product manufacturers can best use PR

Some building product manufacturers are missing an opportunity to grow sales by not having a well-planned and carefully targeted PR campaign. This can happen either because they don’t take the time to plan they PR campaign for the year ahead or they work with a PR agency that doesn’t understand the construction sector. In our experience, both have the same outcomes and that is missed sales and branding opportunities.

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Why you should be using Google Analytics

In early 2005, Google analytics was born and has since become the undisputed leader in website analytics, with over 29 million websites now using the software according to BuiltWith. Here at Dragonfly, we regularly use Google Analytics for many of our clients so we can analyse how well their website is performing and review and update their SEO strategy.

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The trade magazine is dead – long live the trade mag!

I had a meeting with a new construction client the other day, they raised an issue which concerned me “We think that trade magazines have had their day, everything’s just online now, we don’t think printed coverage matters that much anymore.”  So it set me thinking, is the printed trade magazine soon to become a thing of the past and how important is the online equivalent?

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Poor copy can spoil a great website

I’ve seen a couple of examples of badly written copy on websites recently, which is all too often the result of a rush to get a website designed and live.  In these cases, copy is often simply pasted onto a new site, with little thought to the importance of good, keyword-enriched content.

So, it set me thinking, do companies know the value of having good quality content throughout their websites?

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Regional press coverage- why it’s great for b2b companies

As the majority of our clients operate in the construction and manufacturing sectors, most of the press and online coverage we achieve is in trade journals or blogs that are read by architects, main contractors, developers or homeowners.  However, the value of a well-written, well placed regional press release should not be underestimated.  Recently, a client of ours in the heating and ventilation sector asked us to write a press release and negotiate it into a number of key regional press titles, to help support their franchise network. Articles appeared in such publications as the South Wales Argus, Bath Echo and the Cornish Times.

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Why PR and quality content marketing is a good investment!

Well it’s coming to the time of year when b2b marketing managers start reviewing their budgets for the year ahead.     The inevitable question will be how much budget should be allocated to each of the marketing disciplines, PR, digital marketing, social media, SEO and which will deliver the best ‘bang for your buck’.

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Reasons to be cheerful in 2016

Here are our top 10 reasons to be cheerful in 2016

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What are the benefits of blogging for building product manufacturers?

The benefits of blogging are undisputable. It has been proven, time and time again that blogs work by increasing the number of visitors to a website. In fact, they often account for up to 60% of visitors. Or, to put it another way, if you’re not currently blogging, you’re missing out on around two thirds of traffic.

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Roll out the red carpet, the awards season has arrived!

The sheer number of business awards there are to enter is a sign of how popular entering awards has become over the years.  At this time of year, we are discussing with our clients the many different awards they may like to be entered into, whether it is regional business awards, industry specific awards or major national awards such as National Business Awards and the Queen’s Awards.

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Why we’re supporting UK Construction Week!

Many industries have their own national awareness day, week, or even month.  Soon it will be the turn of the construction industry, with UK Construction Week starting on 18th October.

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How do I create a Superbrand?

Building product manufacturers often ask us about how they can make their brand a leader in their market sector. There’s not, as you would expect, an easy or quick answer to that, although, in this blog, we look at one of the best ways of achieving this goal.

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Why B2B companies should be using LinkedIn.

On several occasions we’ve spoken with clients about the importance of maintaining a presence on social media and one of the points we often like to make is the value of having a LinkedIn profile. More than 90% of the UKs B2B companies are now on LinkedIn. As the world’s largest professional network, LinkedIn has more than 433 million members in 200 countries around the globe and is proving to be a valuable social media outlet for B2B organisations.

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Making the most of Facebook competitions

Facebook, love it or hate it, it’s here to stay and, with around 1 billion users worldwide, many businesses are recognising how they can get the most out of this popular social media channel. Facebook competitions are a great place to start.

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Does social media have its own etiquette?

Social etiquette is no longer about knowing which knife and fork to use, but is much more about how you behave on social media.  Recently a couple of clients have asked our social media team about blocking people on Twitter and whether there is a way to politely decline accepting people on Linkedin that they didn’t want to connect with.  It set me contemplating the question, does there need to be a guide to social media etiquette?

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Office skills- ‘how to’ make the perfect cup of tea

So, you’ve recently graduated and now have branched out into the exciting world of PR.  Of course, there’s lots to learn, press cuttings, Google Analytics, Twitter reports, branding, so much your head may be spinning, but what about making the perfect cup of tea!  This age-old art is dying somewhat as often graduates coming into PR these days just drink soft drinks or cold drinks, but certainly not tea or coffee.  But what about when the client comes in to a meeting and guess what, you’ve been asked to make a cup of tea. It may sound odd, but the way you handle this situation and present yourself and the clients drink does matter. So what do you do? Go into a mild panic, or chill out and read this simple guide to making the perfect cup of tea.

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