Blog

To exhibit or not to exhibit

Are you thinking about exhibitions for 2022 and whether you should be investing in them or in PR and digital marketing?  Take a look at our blog which should help you decide whether exhibitions are right for you.

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How do we maximise impact of your webinar?

Webinars are an excellent way to develop new business leads whilst and getting across the benefits of your products or services. Many of our clients regularly hold webinars and use our services to maximise the number of people that attend. Here, in our blog we look at what we have found to be the best ways of maximising the number of people that sign up to a webinar.

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Is it better to appoint an agency or hire in-house when looking for PR support?

Here in this latest blog, we take a look at whether it is better to appoint an agency or an in-house PR Manager/Comms Officer to help ensure your business is communicating with your target audience effectively.

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Top tips on working with the trade media

Are you looking to increase your profile in the trade media and industrial journals online? Take a look at our blog which gives you some top tips and explains how you can achieve better results in the trade press.

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PR strategy builds trust in technology brands

Here the Dragonfly PR team looks at how a strong PR strategy can help to build trust in technology brands.

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How working with a PR agency can help your business win awards

Here the Dragonfly PR team looks at how working with a reputable public relations agency can help take the stress out of entering awards.

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Kickstart your PR after the lockdown

In our latest blog we take a look at why now is a great time to kickstart your PR after the lockdown.

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White Papers - what they are and why you need one

In this latest blog, we take a look at White Papers and dig into what they are and why businesses need them.

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How to make the most of your video content online

In our latest blog we take a look at how brands can maximise their use of video content online.

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How a backlink strategy can improve your search engine ranking

In our latest blog we dive into backlinks and how you could benefit from a PR & digital campaign that aims to increase the number of good quality backlinks.

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What are owned, earned and paid media?

In our latest blog we take a look at what are earned, owned and paid media and how your company can make the very best use of them.

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Why blogging regularly is good for business

In our latest blog, the Dragonfly team looks at why blogging should be an important part of the digital marketing mix for b2b businesses.

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Five digital marketing tips for building product manufacturers

Construction is one of our specialist sectors and we work with a number of building product manufacturers, as well as contractors and developers to manage their digital marketing and PR campaigns.  If you're looking for inspiration on how to make the very best of your digital marketing, take a look at our tips.

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Why Public Relations and CSR should go hand in hand

Corporate Social Responsibility is an increasingly important part of many construction, social housing and development projects.  Companies need to be able to demonstrate that they do put something back into supporting their community, employees or environment and that this links back to their values.  In this blog we take a look at why Public Relations is essential for any company with a CSR policy.

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Reactive marketing - Why it's important to give your social media team creative freedom

In the week that saw Weetabix launch one of the most creative brand partnerships and social media campaigns of recent years, our Digital Marketing experts looks at why it’s important for businesses to have faith in the creative skills of their social media team.

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