Why SEO works best as part of an integrated PR campaign
Over the past five years, the most noticeable change to happen in the world of PR is that SEO has become an integral part of our remit.
Gone are the days when you needed real ‘techies’ with all sorts of tricks up their sleeves to do your SEO. These days, thanks to Google’s algorithm updates, content is key, rather than black hat techniques. Those websites that generate good quality, authentic and regularly updated content rank more highly with Google.Read More
Seven good reasons to build relationships with local schools
Clients often ask us if we can help them to build relationships within their local community and schools are a great place to start.
As a South Yorkshire based PR agency, we work closely with clients to improve both their community engagement and their media relations and secure long term productive relationships between businesses and schools. Many of our clients reap huge benefits from working directly with local schools and colleges, here are just some of the reasons why we believe it is so important.Read More
Graduates - how to get ahead in PR
Public Relations is one of the most popular career choices for graduates - but do you have the skills to get ahead in PR?Read More
What does Googleâs latest mobile algorithm mean for you?
Around 12 months ago Google rolled out its first version of its mobile-friendly algorithm, which resulted in a huge response from businesses approaching their web designers to ensure their websites were mobile-responsive to avoid the risk of being penalised.Read More
Top construction industry blogs that you should be targeting
Appearing in all the right places in terms of press and online coverage has never been more important for building product manufacturers. As a PR and digital agency that specialises in the construction sector, it is our job to make sure that you do just that. And, to help you with that process, we’ve put together a list of the top 10 industry blog sites.
These high quality sites are well read and are very influential within the construction sector. So if you want your products or services to appear on any or all of these sites, it needs to be the very best quality in terms of writing style, content and accuracy. If you have the in-house capability to produce this content, then great, but if not, we can help ensure you appear on these very influential sites.Read More
Why the success of your blogs depend on the effectiveness of your social media
Generating great content is essential to help a website achieve a good search engine ranking, however what you don’t want is to be posting on social media and the web, with no one reading or sharing it.
If you use social media well it should make content marketing easy. The idea is that instead of doing all the work yourself, you encourage your readers to do it for you – by sharing your content with their audience, you can multiply many times how often it is seen.Read More
Dragonfly PR increases its charitable activities on a local level
We have linked up with Barnsley Hospice because we wanted to increase our charitable activities at a local level. Our new recruit, Emma Holman, had a contact within the Fundraising Team at Barnsley Hospice and we all agreed it sounded a worthwhile charity to support.Read More
Five good reasons to refresh the design of your website
Here at Dragonfly PR, we’re really excited because we’re just about to launch our new website! There are a number of reasons why a new website is essential for a business. In this blog, we share with you the top 5 reasons why it’s a good idea to have your website re-designed at least once every two years….Read More
Weâre b2b, do we really need to be on Twitter?
On a number of occasions we’ve been talking to a new b2b client and they’ve said something on the lines of ‘I don’t think we need to be on Twitter because not many of our customers use it’. So I decided to write this blog explaining why b2b companies really do need to be on Twitter.Read More
Do architects specify brands or company names?
Building product manufacturers and their marketing agencies often overlook the fact that architects specify brands rather than company names. In fact, on the whole, architects are not that interested in company names and if you trawled through a pile of specifications, you’d find it’s predominantly brand names that are specified.
Logical, really, as we’re all influenced by brands. For example, when you buy a chocolate bar, you don’t go into a shop and ask for a Nestle, you ask for a Yorkie or Kit Kat (both made by Nestle)!Read More
All aboard for Perth exhibition
One of our clients, a major manufacturer of industrial valves has recently exhibited at the gas industry’s leading international show – LNG18 in Perth, Australia. We managed the whole stand design and build process, including creating stand graphics and carrying out all PR activity for the show.Read More
How to increase web traffic using social media
As well as being a great tool for interacting with customers and sharing promotional messages, social media is an effective way of increasing web traffic. We recently increased a client’s web traffic from social media by 121% in one month (compared to the previous year), with a focus on content from Facebook, Twitter and Linkedin. Here are some ways to increase your web traffic using social media.Read More
Newsletters - internal or external - we can help!
Hexadex, a privately-owned parent company of three manufacturing businesses operating in global markets, asked our creative team to design and write an internal newsletter that would enhance communication across the three businesses.Read More
Top Tips for Hosting an Editor Visit
Editor visits to your company are one of the best ways to build a good relationship with the media and generate opportunities for in-depth features.
We regularly organise editor visits to a company or factory on behalf of our clients, so here are our top tips for making sure that a visit goes as well as possible:Read More
We welcome the latest addition to the Dragonfly PR team!
After a series of client wins we’ve recently extended the Dragonfly PR team with the addition of PR and Social Media Executive, Clare Tollick.
Clare made the move into Public Relations after spending over 10 years working for a law firm, where her e
xperience included working with clients in various industries – including manufacturing and construction.