OUR BLOG

#Hashtag your way to social media success

Hashtagging can be a great way to promote your brand, but there’s a fine line between being savvy and alienating your audience.

A hashtag is created to group together messages on a particular topic. It’s a valuable tool for tracking the success of social media campaigns, as well as encouraging people to discuss a particular issue or theme.

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Why organic search is best

A question we are regularly asked by our business-to-business clients is ‘should we be spending on Adwords?’

Google Adwords or PPC (Pay Per Click) is certainly the only guaranteed way to get your business on page one for key search terms, but does the spend really warrant the result for companies in the construction and manufacturing sectors?

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Was Ecobuild a hit or a miss?

There has been much discussion over the past few years as to whether Ecobuild, the construction industry’s largest sustainability, design and energy event, is still ‘what it used to be’. In our latest blog, we look at whether Ecobuild 2015 has lived up to expectations.

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The power of PR and Social Media for manufacturers

Over the last few months we’ve had a large number of enquiries from manufacturers and engineering companies looking for help with their Public Relations and Social Media.

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Ilkley in the news!

Newsletters are a great way to reach out to customers, informing them of developments within a business and inviting them to take a look at exciting new products and services.  We recently designed a newsletter for Ilkley Windows, a conservatory centre based in the picturesque town of Ilkley.

The newsletter which was printed and distributed to 15,500 homeowners, informed them about the company’s new showroom refurbishment and gave them the chance to win a composite door worth £800. 

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10 ways to make sure you get the most out of an MP or Minister’s visit

So your manufacturing or construction business has been growing, maybe taking on new staff, developing new technologies or expanding internationally?  Sound like a good idea to invite an MP or Cabinet Minister to visit?  Well here are some top tips to help make your visit a success.

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Why you need a blog

As we are well and truly in the digital age, the importance of a website to a business is universally accepted, but the importance of a blog on that website is often overlooked.

Here are our top five reasons why you really should get blogging:

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Taking a global approach to PR

Often manufacturers approach us with the question, do you work globally as well as in the UK?  Without a doubt in the past 10 years, one of the major trends in PR has been globalisation.  Virtually all the clients we work with have some requirement for international PR.

Many of our manufacturing clients secure 80% of their business overseas, so it is imperative that the majority of our PR efforts are concentrated on global media opportunities.

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When PR pushes on an open door

The other day an industry colleague asked me to share a few of my favourite ways that manufacturers of construction products can gain press coverage through PR. My first thought was: well, that’s an insensitive request because the only thing you have to do is use a PR agency that specialises in the construction sector.

Of course they knew that we specialise in the construction sector, which is why clients come to us for ideas on how to gain coverage. So, in the interests of sharing knowledge, here are our top three methods of gaining maximum press coverage

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Does your PR need fixing?

We recently launched our PR Fixer service, which is available to any B2B company that needs a hand with creating a new PR or digital marketing strategy.

We are offering our PR Fixer service, where we review your PR requirements and make recommendations – and the service is completely free of charge.

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Making more of the Tour

So, the route of the Tour De Yorkshire has been announced and the date is set for 1st – 3rd May 2015!

A lot of PR lessons were learnt from the biggest cycling event to hit the UK and it is worthwhile starting to plan for the next… now!

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Ecobuild – top tips!

Dragonfly PR has supported clients attending Ecobuild for eight years now, so here are some top tips to ensure you get the most of out #ecobuild 2015!

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Steel city PR agency helps manufacturers go global

In the age of globalisation there is no industry, company or sector that can confidently say they don’t need to market their products. Of course, companies have always done it, to a greater or lesser extent.  Whether it was attending an exhibition or advertising in a trade journal, it tended to be done as a low key, regional activity.

However, that all changed with the advent of the internet and growth of low cost countries, such as China, Brazil and India. Suddenly, customers could literally shop around the world to find the best deals and that meant UK manufacturing firms had to find USPs that made their product or service stand out from an overseas competitor.

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Dragonfly PR seeks Technical/Creative writer

Dragonfly PR is a rapidly growing business to business PR and digital marketing agency which is looking to appoint a technical/creative writer, with a minimum of 12 months’ experience. Your experience would ideally be within a manufacturing or construction business or in a PR agency with predominantly business to business clients.

This exciting opportunity requires an individual who has outstanding writing skills and great attention to detail. For this person, the rewards are there, with the potential for rapid career progression.

Driving licence essential.

Please send your CV and covering letter, giving details of salary expectations to: hello@dragonflypr.co.uk

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Review of the year 2014

2014 has been a memorable year for many – the year that Andy Murray didn’t quite win Wimbledon and England crashed badly out of the World Cup.  Never mind, there have been some highlights…

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