The power of PR and Social Media for manufacturers
Over the last few months we’ve had a large number of enquiries from manufacturers and engineering companies looking for help with their Public Relations and Social Media.
They have all been looking to raise awareness of high precision products they manufacture both here in the UK and internationally. Europe, USA and the Far East are the most common geographical territories that they ask us to target through our PR and digital campaigns, although the Middle East and South America aren’t far behind.
The starting point when many of these businesses begin talking to us is to view traditional PR and Social Media as two separate disciplines. In the past, they may have gone to separate marketing agencies for each. These days, it makes much more sense to keep your PR and Social Media activity under the same roof. There are a number of reasons for this. Firstly, it provides an integrated approach which is much easier for a manufacturing business to manage – you don’t need to brief two separate agencies with the same information.
Secondly, if we are writing good quality content for press articles, it makes sense that we adapt it for an online audience. As we have many years of experience of writing for both traditional media and online journals, websites and blogs, we have the expertise and contacts to be able to do this.
Thirdly, it can be difficult to find a Social Media agency that actually understands the industrial/manufacturing sector. We have over 12 years’ experience of working in this sector, so have the technical industry understanding, as well as a writing style to suit. Quality content is the key and we have proved that we can generate this, writing case studies, white papers, thought leadership articles and the like – these we can adapt without difficulty to suit the audience.
Forward-thinking agencies like Dragonfly PR offer clients this joined-up approach between PR and digital marketing campaigns. Stands to reason, really, as engineering articles written for a key target publication such as European Oil & Gas, which we did here, can be effectively turned into 300-400 word blogs for posting online. There are considering time and cost savings to be made by doing this!
This kind of article also has huge value in terms of organic search if it provides a link back to your website, as the journal has such great credibility in the industry.
Over the last few months, our planned approach to PR and Social Media has helped us secure a record number of new clients in the engineering sector. These range from a world leading manufacturer of mechanical seals www.aesseal.co.uk , Europe’s most advanced producer of exhaust after treatment systems (EATS) for diesel engines www.eminox.co.uk and a leading exporter of cryogenic valveswww.bestobellvalves.com
So, in summary; yes, engineering firms are increasingly opting for PR and Social Media to promote themselves. We know that for a fact because a record number of them have chosen to work with Dragonfly PR.
As you may have guessed, we have a team of technical writers that specialise in the industrial sector – we’re a Sheffield-based, roll your sleeves up PR company that likes getting involved in the nitty gritty of industrial processes. What else would you expect from the home of Sheffield steel? That means we will be able to quickly understand your business and take a complex industrial subject and turn it into interesting and engaging content for both traditional PR and digital media.
To find out more about Dragonfly PR Ltd, call us today on; 01709 300131. Alternatively, email: hello@dragonflypr.co.uk