Why b2b organisations shouldn’t rule out Facebook

According to Brandwatch in July 2016, Facebook recorded 1.71 billion monthly active users, with 500,000 new users recorded every single day (that’s six new profiles created every second!).

However, the debate about whether Facebook is a valuable social media platform for business-to-business companies is nothing new. Social media platforms, such as Twitter and LinkedIn, are the B2B platforms of choice, but Facebook is still proving to be an effective social media outlet which businesses in the B2B sector can’t afford to ignore.

The way we use Facebook has certainly changed and evolved over the past decade. Rather than being active sharers, users are now adapting to become passive users, observing content rather than producing the content. This shift in usage behaviour provides a great opportunity for b2b businesses. With well-written and engaging content, b2b businesses can capitalise on this trend and reach out to more audiences than ever. In fact, Facebook is still one of the best social media tools for b2b organisations when it comes to:

  • Brand awareness- As one of the largest social media platforms in the world, having a presence on Facebook will help you to create, promote and develop your brand through quality content.
  • Increasing website traffic- By posting links back to your website, this will help to increase visits and online exposure. With the reported shift in usage behaviour, more people are reading content than posting it, something which is great news when it comes to improving website traffic.
  • Generating business leads- Being on Facebook can increase the chances of your business being found online. Not only this, but Facebook provides the perfect platform for your business to engage in industry-related conversations and create relevant content. This increases your brand as a credible organisation within the sector, something that any potential lead will value.
  • Improving customer engagement- Facebook allows organisations to engage in two-way communication between the business and the customer. Being able to engage with audiences provides organisations with the perfect opportunity to identify any potential areas for improvement. It also helps in sustaining long-term and loyal customers who are more likely to endorse you.

Used alongside other relevant social media outlets, Facebook can help b2b organisations significantly when it comes to building a brand and increasing reach.

Let’s face it, Facebook could be around for a lot longer than experts have predicted in the past.

Here at Dragonfly PR we work with a number of business-to-business clients to generate results and achieve their objectives through planned social media campaigns. For more details visit www.dragonflypr.co.uk or call our team on 01709 300130 or email: hello@dragonflypr.co.uk.

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