Case StudyCaledonian checks in with Dragonfly PR
Caledonian has become the latest construction sector client to appoint Dragonfly PR Ltd to help grow its business. As one of the leading off-site building manufacturers in the UK, Caledonian was looking for a PR company that could drive its business forward through an effective, integrated communications campaign.
Our understanding of the building products, specification and construction sector meant we could present a PR strategy that would allow Caledonian to make a step change in the way that it is perceived in the market.
The campaign set off with a highly successful press day at Caledonian’s headquarters in Newark. High profile visitors on the day included senior management from EDF Energy and Hinkley Point C Nuclear Power Station. When, like Caledonian, you’ve just won a £50m contract to supply worker accommodation to this new power station it’s understandable that you want to shout about it!
Dragonfly’s account team organised the press event, making sure that local, regional and national press attended. We even managed to set up an interview with BBC East Midlands, resulting in our client being aired on that evening’s main news programme, which has an audience of over 780,000.
- Watch on BBC iplayer or hear on BBC Radio Nottingham
- To view the coverage we secured on Construction Enquirer, click here.
- For an example of local press coverage of the event, click here.
We’ve continued helping Caledonian to make the most of this press opportunity – worker accommodation at Hinkley Point C ‘is the largest hotel development in Europe since Eurodisney’ – through ongoing trade coverage. Alongside that are all the other exciting offsite projects they are supplying in the education, health, commercial and sport/leisure sectors.
The team at Dragonfly is supporting the company’s growth plans in other ways too. That involves securing articles, thought leadership pieces and writing case studies for the trade press that its customers are reading. As part of an integrated PR and digital media campaign we also manage their social media campaign. PR and social media work best when handled by one agency as we can maximise opportunities in the print and online media.
It all forms part of an effective communications campaign and you can maximise opportunities when PR is managed by a company that understands the construction sector.
If you are looking to grow your business and generate sales enquiries through an integrated PR and social media campaign, email: email@example.com or call 0170 9300130.