Case StudyLintel specialist looks to Dragonfly for PR ‘support’
So impressed were Birtley by our creative ideas and proven track record of delivering highly effective PR campaigns that they invited us to carry out a PR campaign for both the Birtley Lintels and Bowater by Birtley brands.
As a PR company that specialises in the construction and specification sectors, we were able to present a number of creative ways in which Birtley could communicate more effectively with its target markets – architects, specifiers, contractors and homeowners.
Along with demonstrating an understanding of route to market in the construction sector, our technical writers and qualified journalists were able to show how our creative ideas could be implemented to deliver tangible results.
We are already helping to bring both Birtley brands to the forefront of people’s minds, with white paper, thought leadership and topical articles appearing in Professional Builder, Building and Housebuilder magazine.
Our focus moving forward will be on Birtley’s Supatherm Lintel, with a strapline line ‘For Heroic Structures’ and messages based around ‘a lintel that pays for itself, there’s plenty to go at! With our track record in the construction and specification sector and strong brand values like this, Birtley is looking to push ahead with its market leading offer.
Alternatively, to find out why more building product manufacturers and construction firms are partnering with Dragonfly PR, visit: www.dragonflypr.co.uk.
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