Case StudyVelux appoints Dragonfly as Northern Light
As one of the leading brands in the global building materials industry, Velux has over 75 years’ experience in creating better living and working environments with natural daylight and fresh air through the roof.
With our own extensive experience and knowledge in the building and specification sector, Velux Modular Skylights appointed our PR team following a tendering process. The company was looking for creative ideas to get across the benefits of natural daylight and ventilation in the commercial, healthcare and education sectors, and liked the way that we were able to put forward a clear strategy backed by a real understanding of routes to market.
We’ve certainly hit the ground running, too, with a series of major features secured in leading architectural and contractor media. Alongside this we’ll be supporting a series of events that are planned by VMS over the next 12 months.
Velux is a major new account for Dragonfly PR and we will, as we do with all our clients, be demonstrating how partnering with a PR company that understands the construction sector can give a PR campaign real oomph!