In this blog, learn different digital PR techniques to engage with architects and how to increase your sales leads.
Run a targeted LinkedIn campaign
LinkedIn is the social media channel most widely used and influential for reaching architects. Running an organic LinkedIn campaign for your company can make a huge difference. Most importantly, it can help you to engage with architects and developers. It’s one of our strategies in a multi-channel digital PR campaign.
In a recent survey, 89% of architects said they use LinkedIn to find out about brands and companies. You want your brand to be at the front of their mind. Therefore, posting updates to LinkedIn two to three times per week is imperative.
The first step is to share case studies on LinkedIn, with quality photography. This can achieve a high level of engagement. It’s also a good idea to mention any architects, main contractors and developers that you have been working with on the project.
It may also be worthwhile to join a couple of the architects’ groups on LinkedIn. Here, you’ll be able to see what discussions are taking place and engage in these, wherever relevant.
We have had great success running LinkedIn campaigns – organic and with PPC. Through these social media tactics, we help building products companies to achieve better engagement with architects. Take a look at our latest construction case studies.
Host a CPD/webinar
A tried and trusted method of engaging with architects is to host a webinar or CPD for specifiers. Often these are run as live webinars online.
These should be on key topics such as sustainability, building regulations and meeting performance requirements. We recommend promoting a webinar through social media to achieve interest before and link to the content afterwards.
Our team often produce an e-newsletter for architects on behalf of clients to inform them when a new webinar is taking place. We have also run CPDs in association with RIBA, which are very effective in targeting top architecture firms. If you would like help with promoting a webinar, please get in touch with our team hello@dragonflypr.co.uk.
Make the most of case studies – written and video
There is nothing more powerful than a high-quality written case study. One that demonstrates the quality of your products and services, especially if you have a written testimonial from developers or architects. Here at Dragonfly PR, we offer expertly written case studies. We have a list of highly recommended experienced architectural photographers to really bring projects to life. We also produce video case studies on behalf of our building product clients that are hosted on their YouTube channels. Recently, we have supported clients by creating videos of some of their flagship projects. Whether it’s scripting or producing the video, we can help.
Be seen as the experts
Thought leadership articles are essential for positioning you as the experts in what you do. We have 20 years’ experience of writing technical articles that target specifiers, on a range of subjects from building regulations Part L, F, B through to fire safety, sustainability, thermal performance and ventilation. We ensure maximum publicity and value is gained from thought leadership articles, this includes offering them as an exclusive to trade magazines, plus redrafting them as blogs for the website.
Another way to secure more coverage on a case study is to re-purpose the material for e-newsletters, taking quotes from the case studies to use on social media and producing infographics based on the information.
Organic SEO keyword research
When we start working with a client that wishes to target architects and developers the first step is for our team to review the keywords on their website. After doing this, we recommend a list of long and short tail keywords, with a view to increasing their Google ranking and generating more traffic to their website. Our SEO team works closely with our content marketing team to ensure that we build SEO enriched content into the website, into blogs and case studies, achieving the maximum impact online.
If you’re a construction, manufacturing or food business and you’re looking to appoint a specialist agency to support you with digital PR, social media, content marketing or event management, get in touch.
For more information on how the Dragonfly PR team can help you to raise your profile through digital PR and with architects, email hello@dragonflypr.co.uk or call 0114 349 5341.
