The weeks leading up to Christmas can be an interesting time for business-to-business (B2B) companies seeking to showcase their products and services. So, we’ve gathered our top five PR tips on gaining media coverage in the Christmas season.
Our 5 Christmas PR tips
It’s time to start planning for the year ahead
Local and regional papers and magazines are full of festive cheer, awards celebrations and heart warming seasonal stories. It may feel like there’s not much space for much else. But don’t be fooled. As the hard news and PR stories slow down in early December, this is the perfect time for us to contact editors planning for the year ahead.
This time of year provides a great opportunity to build relationships with editors and secure article placements. What do we do next? We request features lists and create content plans for the year ahead. This ensures our clients can be ahead of the game. We can negotiate their inclusion in the most relevant features, online and in publications, to ensure they are constantly in front of their target audiences.
Don’t flog the Christmas angle, unless it’s genuine
There are ways that B2B companies can create relevant Christmas stories. Have you noticed any trends in your industry, specific to Christmas, that you would be able to comment on in some detail? For example, have you seen an influx of people buying heat pumps or are solar panels on the rise? Has your company done anything special in terms of voluntary, community or charity work this Christmas? Has the business seen a pre-Christmas boom for any reason – and would you be prepared to discuss the whys and how you are managing this?
If you don’t have a relevant Christmas PR story, then don’t worry! Most magazine editors plan issues months in advance and are already working on stories for the New Year.
New Year predictions can make great business stories
When you return in the New Year, you’ll see some predictions from industry experts about what the year ahead holds. It is a good idea to pitch ideas to editors well in advance of the year’s end about predictions for 2025. You can even put forward your Managing Director/Marketing Director as the spokesperson. This type of article is a great way to position your company as the expert.
Consider how trends will evolve in the year ahead in your industry. Prepare to be interviewed or we can put content together at short notice with our newly launched ad-hoc blogging service. This means you can receive high-quality PR content without being committed to a contract.
Be resilient, pitching stories can take time!
It is a good idea to send pre-Christmas pitches to journalists early as many will use the last of their annual leave in December. If your business has an important contract win or announcement, don’t be put off if you don’t get an immediate response from journalists. It’s important to be tenacious at this time. It may take at least a couple of attempts to get hold of anyone by phone or email.
Have stories ready to go early in the New Year
Reporters want to have stories ready to go when they get back in the new year. So, trade magazine editors appreciate fresh contributions of relevant press releases, to bridge the inevitable news gap that they face in the coming weeks.
Prepare a strong business story. This could be a contract win, an innovative new product or case study ready to send in the New Year. This means that when editors return to their desks looking for fresh news, the first one to land in their inbox is your press release,. This increases your chance of great coverage.
Dragonfly PR is a South Yorkshire-based PR and digital marketing agency that specialises in B2B marketing, particularly construction and manufacturing. Our results-driven PR service is designed to influence specifiers, developers, self-builders, homeowners, installers and engineers.
For more help and support with securing media coverage in the Christmas season or 2025, please contact our PR team via email hello@dragonflypr.co.uk or call 0114 349 5341.
