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ABOUT DRAGONFLY PR

Construction PR and marketing that drives sales

We're one of the UK's leading digital PR agencies dedicated to the construction sector, with three decades of hands-on experience, in-depth knowledge and a dedicated focus on delivering results.

Who we are

Dragonfly PR is a construction PR agency with a highly experienced team of PR specialists, digital marketers, copywriters and journalists, all with an in-depth experience of the construction sector. Many of our clients have worked with us for over 30 years, the kind of loyalty that speaks louder than any award.

Mind you, we have won construction industry awards, but we’re more interested in putting our clients in the spotlight!
We work with leading building product brands, large and small, helping them to strengthen their market-leading position through consistently brilliant construction PR campaigns. Creativity and quality drive us – as does an uncompromising focus on return on investment.

30+

Years in construction marketing

B2B

Specialist focus on helping construction sector brands

£100k+

Largest single order from one PR enquiry

“What matters to us is simple: generating results for our clients. That means brand mentions and sales leads, not just vanity metrics.”

This year, one enquiry converted into a £100,000+ order for one of our clients – with ongoing business from what became a new customer. The feedback from our client. One word: AMAZING.

WHAT MAKES US DIFFERENT?

Sector knowledge

We understand specification routes, merchants, distributors, contractors and direct channels — because we’ve lived it for over 30 years.

Results you
can report

Backlinks, sales leads, Google rankings, AI search visibility, community engagement. We track what matters to you and give you something concrete to present to your business.

Part of your
team

Clients trust our advice and judgement, which is why we often operate as an extension of in-house marketing teams. We support your team to deliver better results.

How we work

  • We start by understanding your business and marketing objectives.
  • We ask the right questions, such as ‘what does your business actually need to achieve?’
  • We build a bespoke digital PR campaign around those goals, combining traditional and digital approaches for maximum impact.
  • We set clear, measurable KPIs from backlinks and domain authority to qualified sales leads.
  • We report on what matters to you. Whether that is visibility, brand mentions or sales enquiries.
  • We scale up with you – from targeted content campaigns to full-service digital PR and marketing programmes.
  • We are a flexible construction PR agency. This means we offer flexible PR and marketing support to suit different budgets and needs.

How it all started

It all started in the early 2000s when we spotted a gap in the market for a dedicated digital PR agency for the construction sector.  We set up a small team, with backgrounds in B2B digital, journalism, copywriting and design, based in South Yorkshire and began working with a number of exciting construction brands.  Over the last two decades we have worked with numerous regional, national and international brands, who were looking for help and support with raising brand awareness and generating more sales leads.

As we expanded, we needed larger premises and relocated our team to Fox Valley Business Park in Stocksbridge, Sheffield. This has allowed us to grow even further as a construction marketing agency.

Our business has gone from strength to strength over the years and, even though we remain in the heart of industrial South Yorkshire, we work with clients both in the UK and internationally.

As many of our manufacturing clients have expanded their businesses overseas, we became their dedicated PR partner in new territories such as India, China, Australia and the US as well as numerous European countries. We are proud to have been part of their journey and have established many successful international partnerships with translation agencies and overseas media and influencers.

Over two decades later, we still remain true to our core values of writing good quality content, building long term relationships with the media and clients and delivering outstanding results.

Our values

Responsiveness

We are responsive.  Clients can count on us to be enthusiastic, to listen and then get the job done.  We can work to deadlines, even when it means a whole team effort to meet the brief.  Our ethos revolves around helping our clients to get where they want to be. We go the extra mile for clients and it shows.

Accuracy

We set ourselves high standards and aim high to achieve them.  By priding ourselves on accuracy in the content we generate, the research we do and the care and attention we devote to getting it right.  We are naturally curious, have an in-depth understanding of B2B PR for industry and know the right questions to ask.  We write authentic, dynamic content and are flexible to adapt our style to websites, local press, trade articles or blog sites.

Teamworking

Our people are our greatest asset – it may sound like a cliché but without them there would be nothing!  We don’t expect anyone to work in isolation.  In fact, we understand the best way to get results is by working together.  That’s why we have an open-door policy, so our staff at any level can come forward with ideas or let us know if they are struggling with anything and need help.  Our team is as strong as it is because of everyone pulling together, working to achieve the best for our clients.

Honesty

We expect honesty and integrity from the start.  No one should need to cover their tracks.  Our staff are supported to do their roles and will receive internal or external training or mentorship if this is required.  We expect our people to take ownership of their tasks.  It’s all about empowering them to achieve their best for our clients and themselves, whilst operating with transparency.

Give great advice

We pride ourselves on giving great advice.  Whether that be to clients, colleagues, business contacts or those we mentor through school or colleges.   This comes from expertise – we have over 20 years’ experience working in B2B digital PR for manufacturing and construction clients, combined with our genuine interest, love and passion for the PR and marketing sector and our clients’ businesses.

Build relationships

A core foundation of our business is based on building strong and lasting relationships with clients, suppliers, media, influencers and business contacts.  We work closely with all our contacts to build long term relationships based on trust. 

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