OUR Services
AI Search optimisation
Content and PR built to ensure construction and manufacturing brands appear in AI search results.
AI search optimisation for the construction sector
Until recently, specifiers and buyers scrolled through pages of Google results to find a supplier. That meant marketing managers in the construction sector focused on optimising keywords and building backlinks to earn a place on Google page one, a process that could take some time.
Today, those same people ask AI. Claude, ChatGPT, Gemini and Perplexit, amongst others. All of them give a fast, concise answer instead of ten blue links for you to compare yourself. As a result, the benefit of AI for architects, specifiers, contractors and buyers, is that the answer has already been decided before anyone ever reaches your website.
If your brand isn’t named in that AI answer, you’re invisible to a growing share of buyers before they’ve even started comparing suppliers:
- Buyers no longer start with a search results page – they start with a conversation.
- Every AI-generated answer works like a shortlist – and shortlists are hard to get added to after the fact.
- Your competitors are already being named in these answers, whether they’ve planned for it or not.
We know this works because it’s already working for us.
Ask ChatGPT to “recommend a PR / marketing agency that specialises in the construction sector”. Dragonfly PR is one of the names it gives back.
BEFORE
Customers have to scroll through multiple pages of Google search results. The main activities are optimising keywords and gaining backlinks to rank first on Google page one. This can take months and Google keeps changing the rules.
- Ongoing SERP focus
- Monitoring of click-through rates
- Page 1 obsession
NOW
Customers now ask AI questions. AI gives a simple answer. Claude, ChatGPT, Gemini and Perplexity all provide fast, succinct answers. Your brand needs to be in that answer.
- Buyers no longer start with a search engine results page – they start with a conversation
- No scrolling through ten blue links – just one answer and it’s already decided who’s in it
- If your brand isn’t named in that answer, you’re invisible before the buyer even reaches your website!
Remember: Every AI-generated answer is a shortlist – and building product shortlists are difficult to get onto.
Why AI search matters for construction businesses
AI search is already influencing who architects, specifiers and contractors choose to contact. By helping our clients optimise for AI search, we help construction brands to:
- Get referenced in AI recommendations and summaries
- Improve traditional search engine rankings at the same time
- Strengthen brand authority and trust signals
- Stay ahead of the game as AI adoption grows
AI tools trust the same things that industry journals do: trade press coverage, case studies, Q&A’s, How to’s and expert commentary, rather than sales copy on your website.
[Source: Muck Rack’s analysis of more than 25 million links found earned media drives 84% of AI citations across ChatGPT, Claude and Gemini]
Our range of AI search services
AI Visibility Audit
We test how your brand currently appears across all AI search platforms such as ChatGPT, Perplexity, Claude AI and Google AI Overview. Specifically, we look for the buying questions your customers actually ask. We then benchmark these against your named competitors.
Competitor benchmarking
Clear, specific comparisons: "Here's how [Client] appears vs [Competitor] in ChatGPT for these 5 buyer queries." You see exactly where the gap is and who's filling it instead of you.
Earned coverage built to be cited
The case studies, Q&As and thought leadership we already produce for you are structured so AI models can pick them up and cite them. That’s because AI trusts third-party coverage far more than brand websites
Entity & content optimisation
Making sure your website content, schema and key pages are structured clearly enough for AI tools to understand who you are and what you do.
Visibility in your reporting
AI Search Visibility sits alongside media impressions in your monthly and quarterly reports, tracked on a recurring basis as models update and new content gets indexed. Allows you to see it improve over time the same way you already track coverage and backlinks
What result can I expect from this?
- Recommendations and actions on how to appear in AI searches where you currently don’t – our AI platform clearly shows what and where content should be placed. We then carry out the recommended activities.
- Daily monitoring across all AI engines.
- Reporting on how you appear on AI search for key phrases.
- Alerts when AI tools get your brand or product details incorrect — and support putting it right.
- Benchmarking against named competitors, so you know exactly where you stand and where the gaps are.
- Visibility tracked daily across all major AI engines — ChatGPT, Gemini, Claude, Perplexity, Copilot and more
Ready for your construction brand to be visible in AI search?
Try it yourself first: type what you do into ChatGPT or Perplexity right now and see who comes up instead of you.
We’ll run an AI Visibility Check for your brand – a short, no-obligation report showing exactly how you appear against your named competitors across ChatGPT, Perplexity and Google AI Overview, for the terms your buyers actually use.
Latest Case Studies
Okarno
Building influencer marketing campaigns to attract loyal customers Okarno, part of the Saint-Gobain group, is a leading distributor of some of the UK’s must-have construction brands, including Gyproc, Thistle, Dalapro
FIREFLY®
12,979 impressions. 2,069 clicks. £0.67p a click. Here’s how we did it. Dragonfly PR was tasked with raising awareness of our client’s passive fire protection solutions among specifiers and contractors
Robust UK
We are delighted to announce the addition of Robust UK, a leading UK manufacturer of steel door solutions, to our growing client portfolio. As one of the UK’s most trusted
Who we work with
