LinkedIn has undergone a major algorithm change, completely rebuilding it from the ground up. Its new AI-based algorithm shifts the focus away from rewarding popularity to rewarding credibility. Professionals who consistently share authentic, experience-based content that aligns with their expertise will see the greatest success under the new algorithm.
For construction and manufacturing businesses, this means expertise matters more than attention-grabbing tactics. If your business has genuine knowledge to share, there has never been a better time to build visibility on LinkedIn.
5 major changes from LinkedIn’s algorithm update
LinkedIn’s mission has always been to help professionals discover useful knowledge and valuable business connections. The problem was that the previous algorithm often rewarded posts simply because they generated reactions. With the new LinkedIn algorithm update, content is rewarded based on depth, authority and relevance.
- The use of AI
Rather than rewarding viral reach, the new algorithm uses artificial intelligence to understand context, intent and whether your content matches your expertise. Instead of simply counting likes and comments, LinkedIn is increasingly evaluating whether a post provides meaningful insights to the right audience – not just anyone.
- Profile rankings
Your profile must match and be relevant to what you post. This filters out one-hit viral wonders and rewards professionals who consistently create content within their area of expertise. The stronger the alignment between your profile, experience, skills and content, the more likely LinkedIn is to recommend your posts. How can you optimise your profile? Keep on reading to find out!
- Expertise over engagement
Of course, engagement is still a crucial factor. But it’s not the only factor. The platform prioritises subject-matter expertise over quick engagements. This means education content, practical advice, industry insights and first-hand experiences are more likely to be distributed than generic posts designed purely to attract engagement.
- Quality conversations
Comments carry more weight than ever as the new algorithm sees thoughtful discussions as a signal that the content is valuable.
- Consistency is key
This has been a running theme through many LinkedIn algorithm updates. But it’s no longer just about posting content consistently week after week. Content must be created around a specific topic that builds trust with your audience and the algorithm. Consistently posting content within a clear niche helps LinkedIn to recognise your authority over time.
Stay tuned for part 2, where we will look at which type of content performs well on LinkedIn and why saves are now an important ranking factor.
