A well-optimised LinkedIn profile strengthens the authority behind your content, making it easier for LinkedIn to understand your expertise and connect your posts with the right audience. If you have
Understanding what content performs well is essential for creating posts that align with LinkedIn’s shift towards expertise and value. The strongest content strategy includes a range of content including: Awareness
LinkedIn has undergone a major algorithm change, completely rebuilding it from the ground up. Its new AI-based algorithm shifts the focus away from rewarding popularity to rewarding credibility. Professionals who
There’s much debate at the moment about the use of AI for content creation and marketing. Some of our clients readily use AI-generated content and others very little, so where
When we started out as a construction PR agency almost 25 years ago, we were aware of how important reputations and credibility were to construction contractors and building product manufacturers.
If your construction business is struggling to generate high-quality leads online, the issue often isn’t your product – it’s your visibility. A construction PR specialist helps bridge that gap. Unlike
As a construction PR agency that also specialises in manufacturing marketing, case studies make up an important part of the content we create. They play an important role in lead
Search is forever changing to keep with up user behaviours. Instead of scrolling through pages of links, users are now receiving instant answers from AI tools like Google AI mode