OUR Services
Branding & marketing
Build a strong construction brand with strategic branding and marketing designed specifically for the built environment.
Branding & marketing
Brand identity · Websites · Marketing collateral
Strong brands win more business. A clear brand identity helps construction businesses to stand out in a crowded industry and build trust with customers.
Our branding and marketing team brings commercial thinking to creative work. We don’t just design brands, we build strategic positioning that supports long-term business growth and create marketing materials that reflect how your customers think, not just what looks good on screen. Over the last 30 years, we’ve helped develop some of the UK’s best-known construction and building product manufacturing brands. As an integrated construction marketing agency, we combine branding with digital PR and SEO.
Whether you’re launching a new brand, refreshing an existing one or need marketing collateral that delivers impact, our team can provide everything from corporate identity and website design to product literature and exhibition graphics.
A clear brand identity creates clarity, making construction marketing and PR campaigns more effective.
Our branding and marketing services include:
- Brand positioning
- Logo design
- Product literature
- Brand guidelines
- Rebranding
- Brand storytelling
- Website design & copy
- Corporate identity
- Asset creation
- Brochure design
- Exhibition stands
- White papers
Corporate literature
Company literature plays a vital role in providing the right first impression with customers, clearly demonstrating your products and services, expertise and points of differentiation.
We have over 20 years’ experience in designing and copywriting company literature that engages customers and brings to life their products and services.
We create brochures, annual reports, catalogues, posters and adverts, as PDF or printed versions. Our copywriters also provide engaging copy that is appropriate to the target audience and helps to generate interest and sales.
Newsletters are a great way to connect with your target audience and keep them up to date with latest developments, as well as positioning your company as the experts in what you do. We can integrate them as part of your branding and marketing campaign.
We write and design a number of external and internal e-newsletters and printed magazines for internal and external stakeholders including customers. Our PR team takes care of the whole process from ideas for news stories, interviewing customers, staff or other contacts, taking photographs, briefing it to our designers and proofing the newsletter. We also manage the print and distribution process too.
We are experienced in creating brochures, newsletters and other marketing collateral that engages your customers and generates a response.
Websites
Your website is your shop window and is usually the first place that customers find out about you. Whether your business is a building products supplier, a contractor, developer or manufacturer, it is essential that your website reflects what you do and is easily navigable.
Our web designers and developers create websites that look good, perform well, rank well and provide the best possible representation of your business.
How do I decide whether I need a new website?
Website design and digital technology are constantly evolving and so it’s important to regularly refresh or redesign your website. Having an SEO-optimised website that is easy to navigate will attract high-quality customers. Your website must also reflect your brand and values.
We are experts in website design and development services. We offer both non e-commerce and e-commerce/Shopify sites to suit your business requirements. Our copywriting services for websites are also available to make the whole process as simple and straightforward as possible.
Our experienced team can advise on all aspects of the design and development of the site. All our websites are built with a strong focus on search engine optimisation (SEO).
We integrate CMS (Content Management Systems) with an easy-to-use interface which means you can upload your own content and are effectively in control of your own site.
Latest Case Studies
FIREFLY®
12,979 impressions. 2,069 clicks. £0.67p a click. Here’s how we did it. Dragonfly PR was tasked with raising awareness of our client’s passive fire protection solutions among specifiers and contractors
Robust UK
We are delighted to announce the addition of Robust UK, a leading UK manufacturer of steel door solutions, to our growing client portfolio. As one of the UK’s most trusted
Armacell UK
Dragonfly PR has been chosen as Armacell’s PR agency to implement a tailored PR campaign, increasing awareness of Armacell’s products in the building and specification sector. Starting with an announcement