Discover all you need to know about working with a construction PR agency through our frequently asked questions. How do I select the right PR agency for a construction company
By 2027, AI-powered search will be the default starting point for construction sector research. A majority of B2B buyers already begin their research using an AI tool like ChatGPT, Perplexity,
All businesses are concern about reputation and maintain good relationships. For building product manufacturers, it’s essential that specifiers, contractors, distributors and installers, are aware of them and know the quality &
A well-optimised LinkedIn profile strengthens the authority behind your content, making it easier for LinkedIn to understand your expertise and connect your posts with the right audience. If you have
Understanding what content performs well is essential for creating posts that align with LinkedIn’s shift towards expertise and value. The strongest content strategy includes a range of content including: Awareness
LinkedIn has undergone a major algorithm change, completely rebuilding it from the ground up. Its new AI-based algorithm shifts the focus away from rewarding popularity to rewarding credibility. Professionals who
There’s much debate at the moment about the use of AI for content creation and marketing. Some of our clients readily use AI-generated content and others very little, so where
When we started out as a construction PR agency almost 25 years ago, we were aware of how important reputations and credibility were to construction contractors and building product manufacturers.