Content Marketing
Generating consistent high quality content that is authoritative and keyword optimised.
Our content marketing campaigns are results-driven, bespoke and tailored to our clients’ needs.
We have a proven track record in creating consistent high quality content that is authoritative and keyword optimised, helping to generate a better ranking on the search engines.
Our content marketing service includes:
- Auditing the existing copy and pages on your website
- In-depth keyword research and SERP (Search Engine Ranked Position)
- Drafting SEO friendly copy that improves and maintains your search engine rankings
- Creating quality blog posts and case studies
- Securing online blogs, features and articles on authoritative third party sites (with backlinks to your own site)
At Dragonfly PR, our experienced digital marketers create high quality content that increases awareness of your brand or business online.
We regularly review and monitor your content marketing strategy to ensure that it continues to push the boundaries and exceeds expectations.
For more information or to speak to a member of our team about how Dragonfly PR can help improve your company’s content marketing, call: 0114 349 5345 or email hello@dragonflypr.co.uk.
How our content marketing can increase your sales leads
We are one of the UK’s leading content marketing agencies and are passionate about producing collateral that gets our clients’ brands talked about. Our team of skilled writers, digital experts and developers are able to create strategies aligned to your business objectives. We have developed content strategies for some of the UK’s best known brands as well as small and medium sized businesses (SMEs).
CONTENT STRATEGY
We create compelling and valuable content for our clients’ own websites and for online platforms such as magazines, blogs and industry websites. We understand our clients’ target audiences and that allows us to develop content that influences and persuades your customers. Alongside this we are able to create a content strategy based around your brand objectives.
TARGET AUDIENCE
One of our first tasks is to gain a complete understanding of your target audience, including their digital footprint, which helps us build an effective content strategy. With experience in a number of industry sectors, we are able to put together a clear picture of your customers, their personalities and digital journey. An understanding that helps us influence that digital journey…
IDEA GENERATION
Our creative and digital team work together to come up with ideas that get your brand messages across both online and offline. We research your target market, develop content ideas and set clear objectives. All content is keyword optimised and integrated with our SEO campaigns. We map this content against your target audience, and track their online journeys through to generation of a sales enquiry.
CONTENT CREATION
We have a team of highly skilled content writers that take the creative ideas we develop and turn them into high quality, impactful content. Our creative team are passionate about creating exceptional content. We have in-house writers and digital specialist that will keep you up to date with meeting our goals. Our content includes blogs, white papers, thought leadership pieces, case studies, press release, video and infographics.
SOCIAL INTEGRATION
Social media marketing is one of the most valued allies of effective content creation and SEO. For example, the links in social posts send ranking signals to the pages to which they link. And, the amount of social mentions and engagement for our content marketing is a search ranking factor. That’s why we integrate content creation with our social media campaigns.
OUTREACH
Once we’ve developed the content, its success relies on making sure your customers and the search engines have access to it. Our outreach team are skilled at connecting the content with key online influencers, such as journalists, bloggers and industry commentators, this means your brand gets talked about, as well as creating valuable backlinks to help your SEO.
Get in touch
For examples of how we have helped some of the leading brands in the UK with their content marketing strategy, visit our case studies.
We have a track record of increasing the number of visitors to our clients’ websites and can show you how this has been achieved.
If you are interested in generating more sales leads through effective Content Marketing call: 0114 349 5341
Who we work with
