Digital PR for B2B brands has undergone a significant transformation in recent years due to the rise of digital communication. Learn more as we explore how marketing managers in the construction sector can raise brand awareness and harness sales leads.
Digital PR strategies for B2B marketing
- Use digital tools to optimise SEO
As a marketing professional, you understand the need for B2B brands to publish good quality content online regularly.
This includes seeking online articles on industry news website such as Construction Enquirer and Architects Datafile. Whilst doing this, it’s also important to leverage any online coverage. This can include press releases and case studies with backlinks, which enhance SEO, and amplify social media mentions. We help to secure high-quality backlinks from high domain authority websites because it elevates our clients’ visibility on search engines.
- The power of digital content
One of our strengths as a B2B PR agency is the ability to create engaging content about our clients’ businesses. We are able to leverage content from our PR campaigns – press releases, online articles, for example – for SEO-friendly digital platforms. It’s a process that really works well for our clients looking to target specifiers and contractors in the construction sector due to high success in increasing visibility.
- Harnessing the power of social media monitoring
Social media monitoring plays a crucial role in digital PR. It allows us to understand customer behaviour, track conversations and gather valuable insights. By understanding what people say on social media, we can develop PR content that delivers tailored messages.
- Influencer marketing: A key tactic in digital PR
Influencer marketing has become an essential component of PR campaigns, even within the B2B sector. In the construction industry, experts such as Roger Bisby, still have real value with their opinions on different products and even more so today with the rise of influencers across the digital sphere.
Collaborating with influencers, allows us to raise awareness of our clients’ brands, often with a younger target audience. Micro-influencers in the B2B sector, also makes for really powerful brand advocates.
Measuring PR success in the digital age
Measuring the impact of our B2B PR strategies is much more effective on digital platforms. We have access to a wealth of data and analytics. By tracking backlinks, domain authority, engagement and sales leads, we can show the tangible results of our PR content.
As a B2B PR agency, we ensure that our clients stay ahead in the ever-evolving print and digital landscape. We can also advise them on effective strategies to enhance brand visibility and improve customer accessibility.
Measuring the impact of our B2B PR strategies is much more effective because of the wide range of tools now available.
B2B Marketing solutions
Speak to our construction PR specialists team! We are happy to set up a no-obligation Teams call or face-to-face meeting to discuss in more detail. To learn more about marketing solutions and PR services, contact hello@dragonflypr.co.uk or call 0114 349 5341.
Dragonfly PR is a construction specialist, based in Sheffield, UK. As a digital PR agency with over 20 years’ experience, we deliver PR solutions to building product manufacturers and construction contractors.
