Dragonfly PR has announced that Armacell UK, a global leader in engineered foams and insulation solutions, has chosen the Sheffield-based digital agency to implement a fully integrated digital PR campaign.
A fully integrated digital PR campaign
The aim of the digital PR campaign is to increase awareness of Armacell’s products in the building and specification sector.
The campaign begins with a media announcement about Armacell’s Oldham plant, which has been awarded a Gold Medal in the 2024 EcoVadis sustainability assessment. This places it among the top 5% of more than 130,000 companies assessed globally.
This fully integrated approach encompasses traditional PR, digital PR campaigns, link building, blogging, content creation and media relations. Through these tactics, Dragonfly PR is positioned to drive significant engagement and awareness for Armacell.
A spokesperson from Armacell UK, said: “We are pleased to work with Dragonfly PR, a company that really understands the building and specification sectors. Their level of awareness and ability to create high quality content makes a refreshing change. Our goal now is to highlight our innovative products and the value they bring to energy efficiency worldwide.”
About Armacell
Armacell is the inventor of flexible foam for equipment insulation and a leading provider of engineered foams. The company’s products significantly contribute to global energy efficiency, making a difference around the world every day. With more than 3,300 employees and 25 production plants in 19 countries, the company operates two main businesses, Advanced Insulation and Engineered Foams, and generated net sales of EUR 836 million.
Armacell focuses on insulation materials for technical equipment, high-performance foams for acoustic and lightweight applications, recycled PET products, next-generation aerogel technology and passive fire protection systems.
John Wood, Account Manager at Dragonfly PR, said: “We are delighted to be working with Armacell. This is the latest in a series of recent new account wins for us. This digital PR campaign not only represents a new business win for Dragonfly PR but also underscores our expertise in the building and construction sector. By raising awareness of Armacell’s cutting-edge products, the campaign aims to foster a better understanding of the importance of insulation in reducing energy consumption and enhancing sustainability.”
Dragonfly PR is a fully integrated digital communication agency with over 20 years’ experience. The team work with leading brands in the construction sector, including Gripple, Marshalls, Algeco, Pandrol and Stannah.
For more information about Dragonfly PR and its digital PR services, visit Dragonfly PR.
