Manufacturing PR

How can manufacturing businesses benefit from working with Dragonfly PR?

As B2B digital PR specialists, we understand the challenges that manufacturers face in terms of generating sales leads in the UK and overseas. Many manufacturers choose to utilise the power of our public relations (PR) and content creation services to increase brand awareness, drive credibility, and ultimately, boost sales.

As an agency that specialises in the manufacturing and engineering sector, we provide clients with effective B2B PR and digital marketing campaigns that general results.

Our B2B PR campaigns have successfully supported clients in a wide range of industries such as aerospace, chemical, nuclear, automotive, agriculture, steel, rail and many more.

Our manufacturing PR campaigns position your brand as the authoritative voice within the industry. Through writing press releases, thought leadership articles, white papers and case studies, we help to generate awareness and build trust with your target audience. We are experienced in working on major exhibitions internationally, such as MACH, the Advanced Engineering Show and Innotrans, to name but a few.

Written by our team of technical writers and content creators, our thought leadership articles and white papers showcase your company’s knowledge and capabilities, whilst generating sales enquiries.

What benefit do manufacturers gain from a PR campaign?

There are numerous benefits that manufacturers can gain from a digital PR campaign. Public Relations is an affordable way to maintain consistent media coverage. It’s an alternative to advertising to build awareness in the trade media and online. Over the past 20 years, we have consistently delivered results for clients. From increased awareness to improved website rankings and direct orders converted from articles in the trade media.

Does SEO work for manufacturers?

The main reason that manufacturers choose to work with Dragonfly PR is because they want to improve how they are ranking in the search engines. Our dedicated organic SEO campaigns are an integral part of our PR campaigns. It involves our manufacturing PR experts creating good quality and authoritative content. Our manufacturing PR campaigns also include securing inclusion on high-domain authority websites (such as The Manufacturer, Engineering, Manufacturing.net etc).

Why manufacturers choose to work with our B2B PR agency team:

1. Generate backlinks & sales leads

The primary objective of our PR campaigns is to generate sales leads for the manufacturing clients.

By creating valuable content for high Domain Authority websites with a backlink, we can increases traffic to your website. In return, you’ll gain more enquiries and better SEO rankings.

Our B2B PR campaigns have successfully supported clients in a wide range of industries such as Gripple, AESSEAL, Rhodes Interform, Pentag and Pandrol.

2. Be seen as the experts

Our manufacturing PR campaigns position your brand as an authoritative voice within the industry. Through writing thought leadership articles, blogs, white papers and case studies, we help your brand generate awareness and build trust with your target audience.

A great case study of how we achieved this is Industrial Physics.

3. Create powerful case studies

Our team of specialist writers create powerful case studies which add value and impact to your products and services.

Sharing stories of how customers have benefited from your product brands is a compelling way to showcase your capabilities and influence purchasing decisions.

What type of PR works best for manufacturers?

In our experience, manufacturers can benefit hugely from a dedicated PR campaign. At the beginning of the campaign, we agree with our clients a set of outputs. We deliver these every month to align with their objectives or as agreed.

This could include a content creation campaign based on maximising the online presence of their brand. It could also include securing backlinks that add value to their website and improves search rankings.

Our team also integrates this through managing our manufacturing clients’ social media accounts to create engagement with customers. This method works really well for manufacturers, as we can demonstrate tangible results.

Experienced manufacturing PR agency

We have our own in-house team of writers and content creators with expertise in manufacturing. We create press releases, case studies, thought leadership articles and blogs that position you as an expert in the field and generate enquiries.

A great example of this is the work we do with original equipment manufacturer Group Rhodes.

Integrated social media and PR campaigns

By provided an integrated approach between PR, content marketing and social media we have significantly increased our manufacturing clients’ visibility with their target audience.

We consistently create valuable content, which engages with our clients’ target audiences and helps to generate backlinks from high domain authority publications.

This increased visibility in the marketplace leads to more sales enquiries and ultimately business growth for our clients. A great example of this is our brand awareness campaign for Eminox.