A well-optimised LinkedIn profile strengthens the authority behind your content, making it easier for LinkedIn to understand your expertise and connect your posts with the right audience.
If you have read our blogs exploring the five major changes to LinkedIn’s algorithm and how to build a successful content strategy that aligns with these changes, you will understand the importance of creating a clear connection between your profile, your expertise and the content you share.
In part 3, we will provide practical steps to help you optimise your LinkedIn profile, ensuring it is easily discoverable and clearly communicates who you are, what you specialise in and the value you provide. This is increasingly important as LinkedIn’s algorithm places greater emphasis on expertise, relevance and topical authority when determining who should see your content.
6 steps to optimise your LinkedIn profile
- Align your profile with your content: Your profile should clearly communicate the topics you want to be known for. Make sure your headline, about section, experience, skills and featured content all support the same area of expertise.
- Headline optimisation: Your headline is one of the signals LinkedIn uses to understand your profession and expertise. Avoid only listing your job role and company. Include the problems you solve, your expertise and the audience you help.
- Strengthen with keywords: Use keywords related to your industry, skills and expertise throughout your profile.
- Avoid being vague: Make sure your profile clearly explains who you help, what you specialise in, your experience, achievements and the topics you regularly discuss.
- Showcase evidence: LinkedIn rewards credibility. Add evidence that supports your authority such as case studies, client results, projects, certifications, articles and recommendations.
- Build consistency: Your profile and posts should tell the same story to make it easier for LinkedIn to find your niche. That’s why choosing three core topics will help you to stay consistent and relevant.
Does this apply to company pages?
The same principles do apply, but for company pages the focus shifts towards the organisation’s identity, industry relevance, profile optimisation and content activity. The people behind the company still play a crucial role in building trust and increasing visibility.
Company experts sharing company content, adding personal insights and contributing to industry conversations can significantly improve reach and credibility. To optimise a company page, follow the same steps. The strongest LinkedIn strategies combine a well-optimised company page and knowledgeable individuals who create conversations.
Adapt your LinkedIn strategy for the new algorithm
To perform well on LinkedIn in 2026, focus on three key areas:
- Optimise your profile to clearly showcase your expertise. This goes for company pages too.
- Create content that provides real value and focus on your three core areas
- Build authentic engagement not clickbait content
Creating consistent and high-performing content requires a clear strategy, strong positioning and content that communicates your expertise well. At Dragonfly PR, we help construction and manufacturing businesses through strategic SEO and social media content, thought leadership and PR campaigns that increase visibility, credibility and lead generation.
Discover how our PR and content services help like-minded businesses thrive.
To get started with a focused LinkedIn review and strategy, reach out to our PR and social media team.
