OUR Services

SEO Marketing Services

Search engine optimisation (SEO) helps your business to be discoverable on search engines.

Organic SEO & link building

Page 1 rankings · Domain Authority · Backlink generation

Organic SEO is the most cost-effective way to ensure new customers find your building products and services online. Unlike paid advertising, the organic content we create stays live indefinitely, generating traffic, backlinks and sales enquiries long after it’s published.

Our SEO services cover the full spectrum: in-depth keyword research, on-page optimisation, technical SEO audits, metadata, content creation and off-page link building through our media contacts, blogger outreach and industry influencer relationships. The result is an improved Domain Authority and search engine ranking that drives qualified traffic to your site.

  • Technical SEO audits
  • Keyword research
  • Link building & digital PR
  • Blogger outreach
  • On-page optimisation
  • Local & regional SEO
  • Website optimisation
  • Blog creation
  • Competitor analysis
  • SEO strategy plan
  • GEO and AI Search
  • Page copywriting

Why SEO matters for construction businesses

Be discoverable online

Architects, specifiers, contractors and developers begin their search for products and services online. If your business is not appearing in search results, potential customers are likely to find your competitors first. SEO marketing helps construction brands to:

  • Increase website traffic
  • Improve search rankings
  • Generate more enquiries
  • Improve visibility in AI search platforms
  • Support sales opportunities

Latest Case Studies

FIREFLY®
Construction

FIREFLY®

12,979 impressions. 2,069 clicks. £0.67p a click. Here’s how we did it. Dragonfly PR was tasked with raising awareness of our client’s passive fire protection solutions among specifiers and contractors

Read More »
Robust steel door
Manufacturing

Robust UK

We are delighted to announce the addition of Robust UK, a leading UK manufacturer of steel door solutions, to our growing client portfolio. As one of the UK’s most trusted

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Armacell

Armacell UK

Dragonfly PR has been chosen as Armacell’s PR agency to implement a tailored PR campaign, increasing awareness of Armacell’s products in the building and specification sector. Starting with an announcement

Read More »

Ready to improve your search visibility?

Whether you’re looking to improve search rankings, increase brand visibility across search engines or generate more enquiries, we can help. To book a free PR and SEO consultant today