Smart cities are already providing unprecedented efficiencies and economic opportunities for businesses. With technology PR, companies can find new ways of reaching markets and wider networks.
Smart cities rely on data gathered via millions of RTUs (Remote Terminal Unit) and other sensors. These provide insights into how to better manage assets, resources and services more efficiently. That means cost and efficiency benefits for a wide range of businesses that serve Smart cities and the Industrial Internet of Things (IIoT). Although, the key to getting these benefits across is an integrated PR, content creation and organic SEO programme.
Technology PR for smart cities
As a marketing communications agency, clients regularly contact us looking for help with technology PR and organic SEO. Demand for our PR and content marketing services has grown significantly in the last few months. This follows innovations such as Smart Cities, Internet of Things, Industrial Internet of Things, wireless connectivity and 5G rolls out.
What’s going on in the sector is a revolution on a similar scale to the industrial revolution. Instead of heavy mechanisation, the 21st Century involves technology that will transform how people live and work, similar to how it did in the 18th and 19th centuries. An exciting area to get involved in.
We worked with a client that operates in the technology sector and was looking for an integrated PR strategy. The manufacturer produces remote telemetry units and Internet of Things (IoT) sensors that can collect data on behalf of facilities. Managers use this to oversee assets, resources and services more efficiently. The company operates in a number of sectors ranging from smart cities to oil, gas and industry.
Our role as a technology PR agency
Our role is to position the client at the forefront of this technological revolution. We do this by communicating how its remote telemetry systems, PLCs and SCADA systems form the foundations for the successful rollout of Smart Cities. The RTU’s ability to collect data from built assets means that they are leading the Industrial Internet of Things (IIoT). This also means we can use technology PR and content creation to position them as the leader in this field.
We are able to develop integrated PR and content marketing strategies for companies that operate in the IoT, IIoT, wireless and 5G networks. Our approach is to take a quite technical subject and present it in an understandable format. So, for example, our client might be a technological leader in remote telemetry, PLCs and SCADA systems. Yet the real benefit, in terms of engaging with customers and generating sales leads from PR, is how can prevent a pump in an industrial setting from breaking down. Simple, really. It does this by the RTU and other sensors monitoring heat and vibration. Then by transmitting and tracking this data to alert when there is an anomaly from agreed parameters before failure or machine breakdown occurs.
Transport is another area where IoT and Smart City technology can make a real difference. Whether travellers drive through an underpass or travel by train, the trip is made easier by one of our client’s technologies. It can range from commuter information systems to control of pedestrian crossing lighting and traffic light optimisation.
It’s also worth noting that cities that go down the route of congestion charging will rely on smart technology. Technology allows authorities to monitor congestion, traffic management, pollution and toll systems.
Technology PR agency
The technological revolution is already happening. As a PR and digital marketing agency we like to think that we are ahead of the game. We’re already working with clients to communicate the benefits of their systems, and ultimately, making sure that they too are part of the seismic changes occurring.
To find out more about our technology PR and content creation services, call: 0114 349 5344, or email: hello@dragonflypr.co.uk.
