OUR Services
Social Media Marketing
A powerful tool for building brand awareness, generating meaningful connections
Social media engagement
LinkedIn · Lead generation · Community growth
Social media is no longer optional for construction brands, it has become an essential marketing tool It helps construction companies showcase projects, strengthen credibility and engage with decision makers. Social platforms are where specifiers, architects, developers and contractors form opinions about who they want to work with. Most purchase decisions at some time have been influenced by social media. Our social media campaigns are designed to grow the right audience, not just any audience.
An effective social media strategy can help your construction brand to increase brand awareness, generate more enquiries, build a loyal community, strengthen client relationships and support lead generation activity. We build multi-channel social strategies that engage with existing and potentially new customers, manage monthly content calendars, post on your behalf and report on analytics every month.
Our LinkedIn outreach campaigns – combining organic content with targeted sponsored content – are particularly effective at generating direct sales enquiries for construction businesses.
“One of our social media campaign for Algeco delivered over 316,000 impressions in the first five months and grew a following of more than 8,000 architects, developers and construction contractors.”
Social media marketing services for construction brands
We develop tailored social media strategies that align with your business goals.
- LinkedIn outreach
- Content planning
- Community management
- Analytics & reporting
- Social media audits S
- ocial media strategy
- Content creation
- Influencer marketing
- Competitor analysis
- Paid social E
- Executive profiling
- Publishing
Influencer Marketing & Content Creator Campaigns
In a world where audiences trust people and trust brands, influencer marketing, done right, can be transformational. At Dragonfly PR, we connect you with creators and build campaigns that resonate, convert and deliver results you can measure.
Influencer Identification
We research and select creators who align with your brand values, audience demographics and campaign goals — going far beyond follower counts to find the people your customers actually trust.
Creative Direction
We give content creators a clear idea of how to portray your product authentically. One that fits their voice while keeping your brand front and centre.
Campaign Strategy & Setup
We build the campaign around your objectives. Briefing, contracting, timelines, and creative direction. All managed by us, all tailored to your brand.
Results & Reporting
Every campaign is tracked and measured. Clear, transparent reporting on reach, engagement, views and ROI, so you always know exactly what your investment achieved.
2 Million+ Views
Results that make a real difference
Our most recent influencer campaign for Okarno, formerly Artex and part of Saint Gobain – and a leading brand in the decorating sector – achieved more than 2 million views, connecting decorators, DIY enthusiasts and home renovation fans with a brand they’ve come to love and trust. That kind of reach happened because we chose the right creators, gave them the right brief and let the products do the rest.
Step 01
Find the right voice
Research to identify influencers your audience already trusts.
Step 02
Set up the campaign
Full setup including brief, contracts, timeline and deliverables.
Step 03
Direct the creative
We give creators a clear idea of how to portray the product — authentically and on-brand.
Step 04
Report on results
Transparent reporting on views, reach, engagement, and ROI.
Latest Case Studies
FIREFLY®
12,979 impressions. 2,069 clicks. £0.67p a click. Here’s how we did it. Dragonfly PR was tasked with raising awareness of our client’s passive fire protection solutions among specifiers and contractors
Robust UK
We are delighted to announce the addition of Robust UK, a leading UK manufacturer of steel door solutions, to our growing client portfolio. As one of the UK’s most trusted
Armacell UK
Dragonfly PR has been chosen as Armacell’s PR agency to implement a tailored PR campaign, increasing awareness of Armacell’s products in the building and specification sector. Starting with an announcement