Who they are
It’s always exciting to be working with a business that is considered to be a true pioneer, but that certainly is the case with our new client Staircraft. As a visionary and innovator they are dedicated to developing innovative solutions that enhance building processes, improve safety and increase efficiency.
Here’s just three of their groundbreaking products and systems that address common challenges in construction: Precision-Engineered Staircases, Integrated I-Joist Systems, Smart Design Software.
The company operates factories in Coventry, Warwickshire and West Bromwich. As part of the Travis Perkins group, Staircraft benefits from a vast network of industry connections and resources.
What we do for them
Our PR campaign for Staircraft is all about generating sales leads from specifiers and contractors in the housebuilding sector.
Alongside this, our digital content helps position them as the innovators in the stairs sector and raises awareness of the high quality products they offer.
We are leveraging digital marketing channels, including social media, email marketing and search engine optimised (SEO) content, to reach the target audience. By creating engaging and informative content, we aim to capture the attention of specifiers and contractors and drive them to Staircraft’s website.
Our Content Creation campaign forms the foundations of our campaign: We are producing a range of content, including case studies, blogs, press releases and online articles that highlight Staircraft expertise
Through our PR campaign, we expect to see a secure a significant increase in brand awareness for Staircraft from specifiers and contractors. The content we create will help to strengthen Staircraft’s position as a leading authority in the industry.
Contact our team today to see how we can help you generate sales leads, increase brand awareness and reach international markets.
