Steinzeug-Keramo, the world’s leading vitrified clay pipe manufacturer, has chosen Dragonfly PR for its integrated communications strategy and PR campaign to target utility companies and drainage contractors in the UK.
About Steinzeug-Keramo
Steinzeug-Keramo announced in April the launch of its high-quality KERA vitrified clay pipes and fittings into the UK market. This significant expansion follows increased demand for more sustainable drainage products. As well as interest from buyers looking for greater choice within the vitrified clay pipe category.
The German-based business is part of Weinerberger and has been manufacturing vitrified clay pipes for over 170 years. Steinzeug-Keramo chose Dragonfly to implement a comprehensive PR campaign aimed at announcing the launch and raising awareness of the brand in the UK.
This decision underscores Dragonfly PR’s extensive experience in the construction sector, working with leading brands such as Gripple, Stannah, Torsion, Envirovent and Algeco.
The PR campaign
Our tailored PR campaign began with a coordinated market announcement at Utility Week Live at the NEC. We implemented an integrated communications strategy designed to engage with editors in the utility and drainage contractor media.
“Dragonfly PR’s expertise in the construction sector makes them the ideal partner for us as we introduce our new range of vitrified clay pipes to the UK market,” said a spokesperson from Steinzeug-Keramo. “We are confident that their innovative approach to traditional and digital PR will help us connect with our target audience and drive our business forward.”
With the increasing demand for sustainable and efficient drainage solutions, Steinzeug-Keramo’s new product line is positioned to meet the needs of utility companies across the UK. With a dedicated PR campaign, Dragonfly PR will increase brand awareness in the UK, gain media exposure and attract buyers.
Background information
Steinzeug-Keramo is Europe’s largest producer of vitrified clay pipe systems. They are committed to delivering high-quality, durable and sustainable pipeline solutions for utility and industrial wastewater management. Its commitment to environmental responsibility drives innovation that provides the best possible infrastructure solutions for its customers.
About Dragonfly PR
We are a full-service PR agency specialising in the construction sector. We’re dedicated to delivering tailored communications strategies that drive results for our clients. With a wealth of experience and a proven track record, we help businesses thrive in a competitive landscape.
For more information about tailored PR campaigns and international PR services, contact our friendly team today.
