Steinzeug-Keramo, the world’s leading vitrified clay pipe manufacturer, partners with Dragonfly PR for its integrated communications strategy and PR campaign to target utility companies and drainage contractors in the UK.
Through Dragonfly PR’s PR and marketing campaign, Steinzeug-Keramo announced the launch of its high-quality KERA vitrified clay pipes and fittings into the UK market. This significant expansion follows increased demand for more sustainable drainage products.
Steinzeug-Keramo chose Dragonfly to implement a comprehensive PR campaign aimed at announcing the launch of vitrified clay pipes in the UK. Dragonfly PR is proud to have supported Steinzeug-Keramo with a communications strategy and in planning an Q&A with editors and journalists at the Utility Week Live event.
Throughout the year, the focus will be on increasing brand and product awareness, raising the business profile in the media and generating interest in their vitrified clay pipes.
“Dragonfly PR’s expertise in the construction sector makes them the ideal partner for us as we introduce our new range of vitrified clay pipes to the UK market,” said a spokesperson from Steinzeug-Keramo. “We are confident that their innovative approach to traditional and digital PR will help us connect with our target audience and drive our business forward.”
This decision underscores Dragonfly PR’s extensive experience in the construction sector, working with leading brands such as Gripple, Stannah, Torsion, Envirovent and Algeco.
Search more case studies.
