It’s January and at this time of year, many companies in the construction sector are planning for the year ahead. While also looking for a construction PR specialist partner that can help them to achieve their objectives.
We often hear stories of companies that work with PR agency that do not specialise in the construction sector. As a result, companies find that they have to rewrite technical articles or thought leadership editorials. This can be time-consuming for the client.
Learn why it’s worth choosing to work with a PR agency that specialises in construction and more about digital PR.
Here are our top five reasons why you should choose a B2B PR agency with construction sector experience
- It saves you time.
Working with construction PR specialists means we already understand the industry, the specifications and what customers may be looking for.
With 20 years’ experience in the construction sector, we can hit the ground running with PR campaigns that make a real difference. How? Because we get to grips with your products and target markets.
We have access to a wide range of sectors including education, leisure, health, commercial, social housing, hospitality, facilities management, civil engineering and energy. This means that we can negotiate articles in the trade media. For example, publications such as NCE, Health Estates Journal, Education Today, plus many more. We can get straight on with writing case studies, negotiating articles and writing press releases. We also write content for websites, social media and blogs, whilst you can focus on your role.
With extensive experience writing industry-specific articles tailored to suit the style of particular magazines. This also means that we don’t need to spend time learning about the industry and can quickly ‘get up to speed’ with understanding the products. We can then create content that is engaging to the reader and that the magazines will be happy to run.
- A construction PR agency, like Dragonfly PR, has the media contacts and necessary expertise.
We have personal editorial contacts with the relevant trade media and can negotiate articles straight in. Due to years’ experience, we know how the magazines work and have access to their forthcoming feature lists. We also know what topics they will be interested and what editorial style they need to be written in.
- Construction PR experts have their finger on the pulse with digital media
Having extensive experience with both printed and digital media means we can secure high-quality backlinks. This ensures the content we generate has a positive impact on your SEO.
- A construction PR specialist can create good quality, authentic, SEO-friendly.
Because we employ our own in-house copywriters, we can create articles, press releases, blogs and case studies that editors are willing to run. We don’t need to rely on AI as all our content created is authentic. We ensure articles are relevant and written in an editorial style to suit the particular media.
- We understand seasonal trends, when the major exhibitions are and how to maximise footfall to construction exhibitions.
An experienced construction PR agency, we have visited major construction exhibitions which means we can advise on the best way to generate interest and maximise footfall to your stand. We have organised press events, product demos and launches many clients at major exhibitions and have had many great successes.
Our knowledge of seasonal trends means we can tailor articles to suit publications at a time that is most pertinent to our clients’ businesses.
Work with a construction PR agency
If you work with us, you can be guaranteed that you will receive quality content, saving you time and resources.
Come and chat to our PR team as we are happy to set up a no-obligation Teams call or face to face meeting to discuss in more detail. Please contact hello@dragonflypr.co.uk or call 0114 349 5341.
Dragonfly PR is a construction specialist, based in Sheffield, UK. We have over 20 years’ experience in providing B2B PR services for building product manufacturers and construction contractors.
