Sectors: Construction · Manufacturing
Who they are
4 Cladding Services is the sole UK dealer of VIAVAC vacuum lifters, selling and hiring lifting equipment for cladding, roofing, glazing and panel installation, backed by hands-on training and machine support.
Why they chose Dragonfly PR
4 Cladding Services wanted a digital marketing partner that understood the construction sector: the contractors, installers and developers who buy and hire its equipment, plus the trade media they read.
With more than 30 years in construction PR and a B2B focus, Dragonfly PR was able to achieve results very quickly. Our experience of generating sales leads means that we are well placed to support this new client in continuing is business growth.
What we do for them
A targeted PR programme aimed at the roofing, cladding and glazing trade media, putting 4 Cladding Services in front of the contractors who lift heavy panels every day.
We create thought leadership articles and news stories that position the team as the go-to experts in safe, efficient vacuum lifting.
We write award entries that showcase 4 Cladding’s people, including its LEEA Awards entry for the lifting accessories technicians who completed the LEEA Lifting Accessories Diploma.
The content we create is designed to be found – structured so it ranks in Google and gets picked up and cited by AI tools such as ChatGPT, Google AI and Claude.
PR results
Within the first month, we have secured 4 Cladding Services multiple online articles across key trade titles, including RCI, Construction Industry News, Cranes & Access Magazine, and Glass & Glazing Products.
All of these articles build visibility in traditional Google search, with links back to the 4 Cladding Services website. And it gives AI assistants credible, third-party sources to draw on, so when a contractor asks ChatGPT or Google’s AI Overviews about vacuum lifting equipment, 4 Cladding Services is given as the answer.
We are now working with customers who have hired vacuum lifters from 4 Cladding Services to create case studies that demonstrate how the equipment is being used on real projects. Case studies demonstrate real-world benefits, builds trust and credibility.
Partnering with a construction PR agency
It’s great to work with a forward-thinking client that invests in its people, embraces new ways of being found and is growing fast. 4 Cladding Services is going places – and we’re proud to be helping the company to achieve its goals.
See more of our construction case studies
Contact our team today to see how we can help you generate sales leads, increase brand awareness and reach international markets.
