5 Valentine's Day marketing ideas for construction companies
Valentine’s Day is a celebration of love, but it’s also an opportunity for big or small businesses to attract customers, increase their sales leads, gain visibility and reach a wider audience. So, if you’re a construction company looking for Valentine’s Day marketing ideas, then this blog could be perfect for you!
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Organic social media posts with a twist
This Valentine’s Day, we’re offering you ideas for adding a playful twist to your social media content. See examples of Valentine’s Day social media post starters below that you can utilise for your own brand.
- Fall head over heels this Valentine’s Day with our…
- Find your perfect match in our range of construction services…
- Discover the power of love as we transform your visions into reality…
- Start a partnership based on a strong foundation…
- Find your lifelong partner…
- Love is in the air, and so is our…
As a digital marketing agency, we provide social media management services to business in the construction industry and beyond. Our services lighten their workload while we work on growing their follower base and social media presence.
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Promote offers
Many companies promote discounts, deals, getaways and exclusive offers for Valentine’s Day to encourage sales and website visits.
However, for B2B construction companies aiming for a more subtle approach to Valentine’s Day promotions, entering all customers who order on that day into a prize draw could prove an added incentive.
This could be promoted through various channels, including social media and website banners or blogs, aiming to creating a buzz around the chance to win. By incorporating a touch of Valentine’s Day spirit into promotions, construction companies can boost customer engagement and loyalty in a unique way.
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Focus on Galentine’ Day
Galentine’s Day takes place on the 13th of February every year. It is a special occasion dedicated to celebrating friendship. This tradition originated from the television show Parks and Recreation, and over time has become a widely embraced cultural tradition.
The day involves spending quality time with friends over lunch and sometimes exchanging gifts. Although it’s not limited to, it is typically celebrated among women.
Galentine’s Day is a great Valentine’s Day marketing idea for construction businesses. It provides a unique opportunity to celebrate the power of friendships while promoting a welcoming and supportive environment. This creative idea can be for both B2C and B2B companies.
B2C Galentine’s Day marketing idea: Tailor your strategies to offer personalised products or gifts, which work well for influencer marketing, special promotions and social media competitions that cater to a group of friends. This offers small businesses a chance to connect with their customers on a more personal level.
B2B Galentine’s Day marketing idea: Share a social media post that thanks and celebrates your construction company’s suppliers and partners. If you have a small budget, you could host a team-building event or workshop, offer deals on services and products or even collaborate with partners to promote Galentine’s Day.
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Host an event
This Valentine’s Day, you could host your own Valentine’s Day event inviting suppliers, manufacturers, architects, building contractors and installers to showcase their services and expertise, or simply just to attend. During the event, which could be hosted online or in person, attendees will have the opportunity to network and find their perfect match for their construction project.
This could help your construction business to build lasting connections explore new revenue streams by offering sponsorships and stands for a small price, similar to other construction events.
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Lifelong Partnerships
Partnerships are inevitable in the world of construction, as projects often require the involvement of multiple businesses from conception to completion. This Valentine’s Day consider collaborating with another business in the construction industry to celebrate whether through a joint team-building exercise or a social media collaboration with a playful twist.
Partnerships allow you to reach far and wide by tapping into the other business’s audience and followers. This approach could enhance brand awareness and visibility, while also building valuable business connections.
At Dragonfly PR, a construction PR agency, we provide PR and digital marketing campaigns to boost brand awareness and gain our clients' sales leads. We have over 20 years’ experience in creating PR and digital marketing campaigns for building product manufacturers and construction companies helping them to engage with specifiers, architects, developers, builders, contractors, homeowners, local authorities and social housing providers.
If you would like to find out how our PR & digital marketing services help construction, manufacturing and B2B businesses to raise their profile, improve their search engine rankings and generate sales enquiries contact our PR specialists today or call 0114 349 5345 or email hello@dragonflypr.co.uk.