We provide PR campaigns that boost brand awareness and gain specifications
In the highly competitive construction industry, it's crucial for your building product or service to stand out from the crowd. By working with our dedicated PR & social media teams, with over 20 years construction experience, we can help you raise brand awareness, build a positive reputation, and ultimately attract more specifications.
The Importance of working with a B2B PR agency that understands construction
Brand awareness is at the heart of all of our PR campaigns. It’s the first step towards acquiring customers.
When it comes to specifying products, you want your brand to be the first name on architects and specifiers lips. Our PR and content creation strategies do just that, increasing your company's visibility and ensuring that you communicate directly with existing and new customers.
If you are interested in leveraging your building product brand, talk to our construction sector team: firstname.lastname@example.org
The difference that working with Dragonfly PR brings to building product manufacturers
Building a Positive Brand Image
It's not enough for architects to simply recognise your company's name; you also want them to feel confident in specifying your brand. That’s important because architects specify brands not companies. Many PR strategies have come unstuck because they don’t focus on brands. It’s why our PR strategies are all about building a positive brand image with specifiers.
Brand awareness goes hand in hand with brand reputation. That’s why we create a Media Relations campaign to position your business as a leader and showcase the expertise of your key people. By securing high-level thought leadership opportunities and strategic placements in key publications and digital platforms, you can enhance your brand's reputation and differentiate yourself from competitors.
Leveraging Social Media
In addition to traditional and digital PR, we help our clients in the construction sector to establish a strong presence on social media platforms. With over one-third of online users turning to social media for brand information, including architects and specifiers, platforms like LinkedIn, Youtube and Twitter / X offer great opportunities to generates sales leads, share valuable content, and participate in relevant discussions. By actively participating in social media on behalf of your brand, our B2B PR campaigns mean we not only raise brand awareness but also create a positive brand image.
Proactive Reputation Management
Reputation management is a critical aspect of PR for building product manufacturers and construction companies. As crises can occur at any time, we understand that it's essential to proactively build a positive brand image for our clients to minimise potential damage. By focusing on reputation management before a crisis occurs, we ensure that our clients’ brand image is protected and that any negative events or situations are handled effectively.
The Power of Dragonfly PR’s Media Relations contacts
Media relations play a significant role in our B2B PR campaigns for building product manufacturers and construction firms. By establishing and maintaining positive relationships with key industry publications such as Construction Enquirers, Construction News, Architects Journal, Building magazine, amongst others, we enhance our clients’ brand awareness, demonstrate thought leadership and promote specific products or services. Ultimately, the aim is to generate more sales leads.
This involves collaborating with journalists, developing compelling story angles around new products and Building Regulations, and providing valuable insights to the media. A well-executed media relations strategy can significantly contribute to the success of a construction company's marketing efforts.
Leveraging PR and Content Marketing
To ensure the effectiveness of our PR strategy, we closely align it with a robust and engaging content creation marketing plan. That’s because high-quality content is a powerful tool for attracting and engaging target audiences and generating sales leads. By creating valuable and informative content, we position building product manufacturers as experts in their field and capture the attention of specifiers, developers, builders, and homeowners. The synergy between PR and content marketing can amplify the impact of both strategies, driving brand awareness and generating leads.
Tailoring PR for Construction Marketing Projects
We know that PR for building product manufacturers and construction companies is not a one-size-fits-all approach. Whether launching a new building product, promoting a major exhibition, or conducting a social media campaign, we tailor our PR strategies to your requirements. This involves understanding the target audience, identifying the most effective channels for communication, and crafting compelling messages that resonate with key stakeholders. With our experienced writers and content creators, who all have extensive experience in the architectural or construction sectors, we achieve impressive results for our clients, helping them to gain a competitive edge.
Partnering with a Specialised Construction PR Agency
Navigating the complex world of PR in the construction industry requires expertise and industry-specific knowledge. That’s where we come in. Partnering with a specialised construction PR agency like Dragonfly PR provides you with valuable insights, connections, and strategic guidance. We have extensive experience working with various stakeholders in the construction sector, including building product manufacturers, suppliers, contractors, architects and trade bodies. Our expertise in writing technical articles, securing media coverage, and managing PR campaigns helps our clients achieve significant growth and market recognition.
Our B2B PR campaigns support building product manufacturers looking for growth
In today's competitive construction sector, public relations is an indispensable tool for building product brands looking to increase their visibility, build a positive brand image, and increase sales leads. By leveraging PR campaigns, including media relations, social media engagement, proactive reputation management, and content marketing, our clients establish themselves as industry leaders and gain a competitive edge. As a PR agency specialising in the construction sector, we can provide the expertise and support needed to help you achieve business growth.
Construction PR expertise
We have 20 years' experience in creating PR and digital marketing campaigns for building product manufacturers and construction companies. Over the years we’ve achieved some award-winning results that have helped our clients to deliver impressive sales growth and keep them one step ahead of the competition.
We work on both large and small construction marketing projects, whether it is launching a new building product at a major exhibition or providing a social media or marketing campaign that raises the profile of a main contractor or developer. Many of our staff have worked in construction marketing for decades and have the expertise to really make a difference to your business.