Technology-driven PR campaigns that deliver real business results.
We are a PR, content creation and digital marketing agency brimming with ideas that get our technology clients noticed. We are skilled at ‘seeing the story’ and getting across exactly what it is that makes our clients unique.
Our stories engage and persuade buyers into action and that translates through to tangible business results for you. The PR and digital marketing services we offer to the technology sector include:
Having a clear PR strategy is the first thing that all business need to get in place. It is the foundation for campaign success. A PR strategy that really stands out is one that is able to measure Return on Investment (ROI) add link to ‘measurement’ below. Our ability to understand routes to market and identify what makes your product or service interesting or unique is what sets us apart.
When developing a strategy we usually start with a clear idea of what you are trying to achieve. We then translate this into a plan of action that details how we will achieve the objectives.
Content is king. Especially in today’s online world it is generation of great quality content that makes the difference. That’s where we come in. Whether you’re looking to inform, inspire, persuade or engage with customers, we can help. We know the kind of stories that will achieve coverage in magazines or online space on blogs and authoritative websites. It’s all about knowing what and where to get clients placed, and we have a successful track record of doing just that.
We work closely with all our technology clients to measure the impact of our PR and content creation campaigns. All activity is monitored on a daily, weekly and monthly basis to ensure that our clients achieve the results they are looking for.
Setting clearly defined goals at the beginning of the campaign provides you with the reassurance that our PR strategy will deliver real value for money.
We work to a number of important metrics including sales leads, web visitors and engagement scores. It’s worth bearing in mind that public relations measurement should not be limited to just your brand – in order to give our clients the full picture we often measure metrics against your competition.
TestimonialsWhat our customers say
"I would highly recommend Dragonfly PR as a Public Relations, content creation and digital marketing agency. The great thing about the team is that they seem to understand technology PR and what gets results. I also have them on speed dial if I need any advice on social media!"
Doug Woodbridge, Director at Securex Technology