Blog

How to measure the effectiveness of your PR campaign

As a PR agency that specialises in the construction sector, we are often asked by building product manufacturers, how do we measure the effectiveness of PR and digital marketing?

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Now is the time to start thinking about your 2020 marketing strategy

As Autumn approaches, with it comes the start of the final quarter of 2019, which means many businesses will soon be putting plans together for next year’s marketing strategy. Here, Dragonfly PR looks at why Public Relations should be an integral part of this in 2020.

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Why content marketing should be made a priority

Content marketing is the buzz phrase at the moment – everyone is doing it and it’s proving to be very effective in improving search engine rankings.  Here we look at why b2b companies need to be constantly generating good content – and what we can do to help.

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How to align PR and SEO in the construction sector

Here, in our regular blog, we look at five ways in which PR and SEO work together in the construction and manufacturing sectors.

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It's time to talk about Christmas PR and marketing!

With only four months to go until Christmas 2019 arrives, it’s time for food and drink producers to start marketing their products for the lucrative festive season. Here our PR team looks at how to maximise exposure during this busy period and ensure that your gifts and goodies get the coverage they deserve.

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How PR makes the world of business a more positive place

Here our PR team looks at five quick ways that business-to-business companies can generate positive news.

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How to make the most of your digital marketing strategy

Digital marketing is essential for all businesses that are looking to grow.  Here we focus on how to make the most out of your online marketing campaign.

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How to make sure your new website is SEO friendly

If you’ve recently launched a new website, but have found it isn’t getting the hits you expected and it is ranking low on Google, it could be time to review your search engine optimisation settings.

Here our content marketing team looks at how to make sure your new site has been set up for SEO and what steps you can take to make it work.

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The hidden benefits of promoting a business in local/regional media

When we speak to clients, even those that operate nationally or internationally, many companies recognise the hidden benefits of appearing regularly in local or regional press. Here we look at what those benefits are and how you can take advantage…

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How Digital PR can benefit your business

Our latest blog looks at what benefits business-to-business companies can gain from a digital PR campaign.

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Our PR team looks at how we can help your event run smoothly

Event management can be a time consuming job, yet put in the hands of a dedicated PR & social media agency, like Dragonfly PR, and you can rest assured it should run like clockwork.

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Content Marketing explained and why it is important for b2b companies

Here we take a look at why content marketing is vitally important and can help maximise results and engagement with your target audience.

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Why ethical companies need good PR

Ethical companies are recognising that they need to communicate their positive actions towards their staff, community and environment.  Find out why a PR campaign is so important for these businesses.

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How can construction companies improve search rankings - five easy steps

Here, our digital marketing team offers advice on how to optimise your website so that it ranks higher on Google and other search engines.

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No time for award entries? Appoint a PR company to write them for you instead!

Here our PR team takes a look at the importance of entering regional, business, manufacturing, FMCG and construction awards and the benefits of appointing a PR agency to do all the hard work for you.

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