Blog

Why there has never been a better time to get your social media back on track

The nights are drawing in and winter's just around the corner - here Marina looks at why now is a great time to get your social media back on track.

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Making better use of your exhibition budget in 2021

The Dragonfly PR team discusses why businesses are investing their exhibition budget for 2021 into other marketing activities.

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Why digital platforms are the new face of Public Relations

Public relations (PR) has changed dramatically in the last few years. Whilst it still involves connecting businesses with potential customers via high quality written content, the emphasis now is firmly on digital platforms - here, our Digital Marketing team explains why.

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Marketing tips for businesses looking to regain lost ground following UK lockdown

Following the UK lockdown, many companies are now able to return to ‘business as usual’ or as near as possible. Now is the time to really concentrate on how you communicate with customers to ensure you can recover lost ground and ensure future growth and prosperity.

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Why it's important for businesses to include PR in their marketing strategies

As the UK lockdown continues to ease even further, Dragonfly PR’s content marketing and public relations team looks at why it is still important for businesses to review their marketing strategies and introduce PR into the mix. 

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Entering new markets - why companies need PR

As we move beyond the lockdown and companies start to look at how they can grow their sales back to pre-Covid levels, new markets are always going to feature highly in a business development plan. Here we look at how Public Relations can help you effectively target these new markets, whether they are in the UK or overseas. 

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When is a good time to start a PR campaign?

In this latest blog we answer some of the most frequently asked questions from new clients looking to start a Public Relations campaign for the first time.

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Why manufacturers should be sharing news about their innovations during COVID-19

As lockdown measures in the UK start to ease, there is still a great requirement for manufacturers across the country to support in the fight against coronavirus. Already we have seen many within our region using their skills and expertise to support the cause by adapting their manufacturing processes to develop essential PPE and machinery parts for use in healthcare.

Here, our PR team looks at why, during these unprecedented times, it is beneficial for businesses to share details of their innovative techniques through a strategic public relations campaign.

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The importance of digital marketing and content creation in a crisis.

As the UK inches out of lockdown, companies are turning their thoughts to how they can best let their customers know that they are open for business.  Here we take a look at how digital and content marketing is really making a difference.

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Diary of a PR person working from home

We're living in unprecedented times, but our PR and digital marketing team are continuing to service clients whilst working from home.  Read how one of our team is surviving the lockdown.

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Keep calm and carry on with a positive PR campaign

The Dragonfly PR team looks at why, while the UK is in the middle of lockdown to reduce the impact of the Coronavirus pandemic, businesses will benefit from carrying on with PR activity to help spread positive news.

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Why it is important to keep communicating in a crisis

Here, we take a look at why it's important to keep communicating in these unprecedented times - and what are the most effective methods to use.

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Why content marketing is more important than ever

In our latest blog, our digital marketing team looks at why a strong content marketing strategy is more important now than ever for businesses that are looking to increase their trade online.

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Why you don't need an exhibition to launch a new product

In this week's blog we take a look at how Public Relations and content marketing can fill the gap when exhibitions get postponed or cancelled.

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How manufacturers can make the most of trade shows - top tips part 2

Here in the second of the series, we bring you our top tips on how manufacturers can make the most of trade exhibitions, such as MACH 2020.

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