Blog

Why Sales Navigator should drive your sales lead campaign

Ever wondered how to generate more sales through Linkedin? 

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Tips for keeping a healthy mind

To mark Mental Health Awareness Week (9th to 15th May), we asked for top tips on keeping good mental health and here is what some of our staff said.

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Building regulation updates: how being seen as the experts can help build your brand

With updates to Building Regulations on the horizon, now is a key opportunity to showcase your expertise.

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5 top tips for engaging with architects

Read our top five tips for building relationships and awareness with architects.

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A cracking first quarter for our clients and our team

In the first of our quarterly reviews, the Dragonfly PR team reflects on some of the most successful campaigns, new contract wins and updates within the business over the past three months.

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Do journalists like to be contacted via social media?

Social media plays a big role in how we communicate both personally and professionally, but do journalists want to hear from us through social media?  We asked your thoughts - see how they compare with those of our team.

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Have press events had their day?

For almost two years there have been hardly any major events, now the exhibition season is upon us and companies are also looking at whether they should hold their own press day to share their good news.  Here our PR team give their thoughts on whether press events have had their day.

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The way we access news is changing

The way we access news, whether it's about business, current affairs or what's going on in our community, is changing, here we take a look at how and what this means for business to business companies.

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Are seasonal marketing campaigns and awareness days relevant for B2B companies?

Here, our content marketing team looks at how B2B companies can include seasonality, national themes and awareness days as part of their marketing campaigns.

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How to communicate a re-brand

Re-branding a business is much more than just coming up with a new name and brand identity.  What you really need to do is to be able to communicate the reasons why the businesses is re-branding, sending a clear message out to customers and prospects.  Here we take a deep dive into how great PR and communications can help with a re-brand.

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New year new agency

Are you wishing you had a PR & digital marketing agency that really understood your business and could help you achieve your objectives for 2022?  Then read our blog and find out why January is a great time to find that perfect PR partner.

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How to increase engagement on social media for b2b companies

Increasing social media engagement, which is a measure of comments, likes, and shares, is a goal set by all of our clients, because they understand the value of creating conversations with customers. As a PR and digital content creation agency, we measure the performance of our social media campaigns against this goal using; shares or retweets, comments, likes, audience growth, click-throughs, mentions (either tagged or untagged) and use of hashtags.

Whilst it would be great if posting content automatically resulted in an influx of likes, retweets and reshares, the reality is different. More often than not, your customers need some gentle encouragement. That’s where we come in, providing you with engaging content that grabs the attention of your customers.

Here in our regular blog, we look at some of the practical ways of doing this. Some of these will work for your social media campaign, whilst some brands may need a more targeted approach. Whichever your social media strategy falls into, we can help:

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Creating good content - here are our top tips

Engaging with customers and increasing traffic to your website is all about creating good content.  Here we take a deep dive into what good content is and how to create it.

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How LinkedIn advertising can complement a B2B campaign

In this blog, our social media team looks at how advertising has evolved and the benefits of investing in a LinkedIn ad campaign for businesses.

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To exhibit or not to exhibit

Are you thinking about exhibitions for 2022 and whether you should be investing in them or in PR and digital marketing?  Take a look at our blog which should help you decide whether exhibitions are right for you.

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