Blog

How a backlink strategy can improve your search engine ranking

In our latest blog we dive into backlinks and how you could benefit from a PR & digital campaign that aims to increase the number of good quality backlinks.

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What are owned, earned and paid media?

In our latest blog we take a look at what are earned, owned and paid media and how your company can make the very best use of them.

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Why blogging regularly is good for business

In our latest blog, the Dragonfly team looks at why blogging should be an important part of the digital marketing mix for b2b businesses.

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Five digital marketing tips for building product manufacturers

Construction is one of our specialist sectors and we work with a number of building product manufacturers, as well as contractors and developers to manage their digital marketing and PR campaigns.  If you're looking for inspiration on how to make the very best of your digital marketing, take a look at our tips.

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Why Public Relations and CSR should go hand in hand

Corporate Social Responsibility is an increasingly important part of many construction, social housing and development projects.  Companies need to be able to demonstrate that they do put something back into supporting their community, employees or environment and that this links back to their values.  In this blog we take a look at why Public Relations is essential for any company with a CSR policy.

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Reactive marketing - Why it's important to give your social media team creative freedom

In the week that saw Weetabix launch one of the most creative brand partnerships and social media campaigns of recent years, our Digital Marketing experts looks at why it’s important for businesses to have faith in the creative skills of their social media team.

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Why building product manufacturers need to be ready for changes coming to Google

Dragonfly PR's SEO team offers advice on how to prepare for major changes to Google’s search algorithm, which, from May, will see greater weighting given to the page experience of visitors.

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2021 - we're ready for you!

2020 was a challenging year for many businesses, with definite highs and lows and obstacles to overcome that none of us had ever thought of!  Although we're starting 2021 in a lockdown, our team remains optimistic about the year ahead and here we take a look at some of the opportunities that lie ahead for b2b companies.

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2020 - the year that brought competing brands together

Although this year has meant most people have had to stay apart physically, 2020 has also brought many of us closer together in other ways. Families, friends and neighbours indeed have joined forces to support one another and help each other through these unprecedented times.

This spirit of goodwill has also been picked up by businesses too, with many competing brands and companies working together to help each other survive, thrive and grow during the lockdown and beyond. Here our PR team investigates…

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Planning a PR or digital marketing campaign for 2021 - we can help

Here we take a look at why it's even more important this year to review PR and digital marketing activity and our team gives some top tips on planning for the year ahead.

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Why choosing the right B2B PR agency is important

Our Public Relations team looks at why it is more essential than ever for construction companies to ensure they are working with the right PR and marketing agency. 

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What does a PR company actually do?

It may sound a strange question, but what does a PR company actually do? 

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How PR can help B2B food businesses reach consumer markets

As retail and hospitality businesses continue to experience a significant drop in sales as a result of Coronavirus restrictions, B2B food and drink suppliers working with these companies are exploring new ways to regain the revenue they have lost, including moving into consumer sales. Here our PR team looks at how public relations can help you make this move.

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Digital strategy helps B2B firms in Coronavirus fightback

Dragonfly PR offers advice for B2B businesses on how to make the most of the new digital selling opportunities brought about by the Coronavirus pandemic.

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Why there has never been a better time to get your social media back on track

The nights are drawing in and winter's just around the corner - here Marina looks at why now is a great time to get your social media back on track.

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