Public Relations for Construction: the pros and cons
Our PR team looks at the benefits of Public Relations compared to advertising and explains why your marketing budget would be better invested in a communications strategy that includes both, rather than one or the other.Read More
How PR can help manufacturers and b2b companies to expand into international markets
Manufacturers are finding they can benefit from PR support to secure new business opportunities in international markets.Read More
How to spot fake news
Whether the term ‘fake news’ was coined by Donald Trump or not, it seems to have got into our vocabulary – and also into our search engines and social media accounts. In fact, it is everywhere, so here our social media manager looks at some of the ways to spot it.Read More
Five things you need to know about PR
PR, really, is in the business of persuasion. It is centered on convincing an audience that a product or service is worth trying. However, unlike advertising that aims to shout a ‘buy me now’ message as loud and clear as possible from the rooftops, PR takes a more subtle approach. Here our team looks at public relations in more detail.Read More
Reasons why manufacturers should be using social media
Whether you are active on social media already or are looking for someone to manage your Twitter or LinkedIn accounts and just take that hassle away from you, here we look at why manufacturers, in particular should be using social media.Read More
Giving manufacturers food for thought about awards
Here our PR team look at why manufacturers should be entering awards and how working with the right public relations agency can help you make it onto the shortlist.Read More
How PR can add value to a business
As a PR company that specialises in the construction sector we are able to offer our clients a number of ways to measure the effectiveness of our campaigns. Here our PR team looks at how PR can increase traffic to your website and ultimately result in more leads for your business.Read More
Why do businesses need good photography?
We’ve all heard business people say these days mobile phones have such good cameras then there is no need to pay for a photographer. In many cases, our PR team would agree with this and we often take photographs when we’re at an event or covering a story, so there is no need for a photographer. However, there are also cases when a professional photographer is essential.Read More
Why it pays to appoint a fully integrated PR agency!
Here our PR team looks at the revolution that has been taking place in Public Relations and the benefits of appointing an agency that can provide integrated communications and digital services.Read More
How do I measure the effectiveness of PR?
We are often asked by potential clients; how do you measure the effectiveness of a PR campaign? It’s a valid question because all businesses have to show a return on investment and PR is no different to any other aspect of the marketing mix.Read More
Do National Awareness Days have any relevance to B2B companies?
We’re predominantly a B2B agency, although some of our clients also target the consumer and for them national awareness days can be important. Here's why...Read More
Blogging has never been more relevant
Here our PR team looks at why companies should be blogging now more than ever.Read More
Why public relations is food for thought for manufacturers
When it comes to PR for food businesses, we’re not just talking about major FMCG brands or restaurant chains that need a hand.
Here our PR team look at why food and drink manufacturers should be integrating Public Relations and social media into their marketing and communications plans.Read More
How building product manufacturers can make the most of trade shows
Booking a stand at an exhibition like Ecobuild, UK Construction Week or the RCI Show represents a considerable investment, which is why you need to maximise your presence. These shows, after all, are about return on investment.Read More
Why it's important to keep your blog updated!
With news and blog pages amongst the most visited areas of a website, it is important for companies to ensure that they are kept as up to date as possible. Here Dragonfly PR looks at the topic in further detail...Read More