Blog

How to increase engagement on social media for b2b companies

Increasing social media engagement, which is a measure of comments, likes, and shares, is a goal set by all of our clients, because they understand the value of creating conversations with customers. As a PR and digital content creation agency, we measure the performance of our social media campaigns against this goal using; shares or retweets, comments, likes, audience growth, click-throughs, mentions (either tagged or untagged) and use of hashtags.

Whilst it would be great if posting content automatically resulted in an influx of likes, retweets and reshares, the reality is different. More often than not, your customers need some gentle encouragement. That’s where we come in, providing you with engaging content that grabs the attention of your customers.

Here in our regular blog, we look at some of the practical ways of doing this. Some of these will work for your social media campaign, whilst some brands may need a more targeted approach. Whichever your social media strategy falls into, we can help:

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Creating good content - here are our top tips

Engaging with customers and increasing traffic to your website is all about creating good content.  Here we take a deep dive into what good content is and how to create it.

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How LinkedIn advertising can complement a B2B campaign

In this blog, our social media team looks at how advertising has evolved and the benefits of investing in a LinkedIn ad campaign for businesses.

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To exhibit or not to exhibit

Are you thinking about exhibitions for 2022 and whether you should be investing in them or in PR and digital marketing?  Take a look at our blog which should help you decide whether exhibitions are right for you.

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How do we maximise impact of your webinar?

Webinars are an excellent way to develop new business leads whilst and getting across the benefits of your products or services. Many of our clients regularly hold webinars and use our services to maximise the number of people that attend. Here, in our blog we look at what we have found to be the best ways of maximising the number of people that sign up to a webinar.

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Is it better to appoint an agency or hire in-house when looking for PR support?

Here in this latest blog, we take a look at whether it is better to appoint an agency or an in-house PR Manager/Comms Officer to help ensure your business is communicating with your target audience effectively.

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Top tips on working with the trade media

Are you looking to increase your profile in the trade media and industrial journals online? Take a look at our blog which gives you some top tips and explains how you can achieve better results in the trade press.

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PR strategy builds trust in technology brands

Here the Dragonfly PR team looks at how a strong PR strategy can help to build trust in technology brands.

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How working with a PR agency can help your business win awards

Here the Dragonfly PR team looks at how working with a reputable public relations agency can help take the stress out of entering awards.

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Kickstart your PR after the lockdown

In our latest blog we take a look at why now is a great time to kickstart your PR after the lockdown.

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White Papers - what they are and why you need one

In this latest blog, we take a look at White Papers and dig into what they are and why businesses need them.

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How to make the most of your video content online

In our latest blog we take a look at how brands can maximise their use of video content online.

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How a backlink strategy can improve your search engine ranking

In our latest blog we dive into backlinks and how you could benefit from a PR & digital campaign that aims to increase the number of good quality backlinks.

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What are owned, earned and paid media?

In our latest blog we take a look at what are earned, owned and paid media and how your company can make the very best use of them.

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Why blogging regularly is good for business

In our latest blog, the Dragonfly team looks at why blogging should be an important part of the digital marketing mix for b2b businesses.

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