Blog

Public Relations and how it works

Dragonfly PR looks at what working in Public Relations actually involves and how we ensure we secure exceptional results for clients.

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Marketing to the big three

More UK companies than ever are looking to export and a PR campaign can help to maximise awareness in new markets.

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How PR can help grow export sales

Here Dragonfly PR looks at how public relations can help grow export sales.

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How to manage your communications and the media during a product recall

Here Dragonfly PR provides advice for food manufacturers on how to handle corporate communications and the media during a product recall.

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Why business to business companies need a social media presence

Social media can enhance and optimise the impact of PR and marketing campaigns for b2b companies - find out why it's important to make the most of your businesses' presence on these channels.

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How to measure the effectiveness of your PR campaign

As a PR agency that specialises in the construction sector, we are often asked by building product manufacturers, how do we measure the effectiveness of PR and digital marketing?

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Now is the time to start thinking about your 2020 marketing strategy

As Autumn approaches, with it comes the start of the final quarter of 2019, which means many businesses will soon be putting plans together for next year’s marketing strategy. Here, Dragonfly PR looks at why Public Relations should be an integral part of this in 2020.

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Why content marketing should be made a priority

Content marketing is the buzz phrase at the moment – everyone is doing it and it’s proving to be very effective in improving search engine rankings.  Here we look at why b2b companies need to be constantly generating good content – and what we can do to help.

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How to align PR and SEO in the construction sector

Here, in our regular blog, we look at five ways in which PR and SEO work together in the construction and manufacturing sectors.

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It's time to talk about Christmas PR and marketing!

With only four months to go until Christmas 2019 arrives, it’s time for food and drink producers to start marketing their products for the lucrative festive season. Here our PR team looks at how to maximise exposure during this busy period and ensure that your gifts and goodies get the coverage they deserve.

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How PR makes the world of business a more positive place

Here our PR team looks at five quick ways that business-to-business companies can generate positive news.

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How to make the most of your digital marketing strategy

Digital marketing is essential for all businesses that are looking to grow.  Here we focus on how to make the most out of your online marketing campaign.

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How to make sure your new website is SEO friendly

If you’ve recently launched a new website, but have found it isn’t getting the hits you expected and it is ranking low on Google, it could be time to review your search engine optimisation settings.

Here our content marketing team looks at how to make sure your new site has been set up for SEO and what steps you can take to make it work.

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The hidden benefits of promoting a business in local/regional media

When we speak to clients, even those that operate nationally or internationally, many companies recognise the hidden benefits of appearing regularly in local or regional press. Here we look at what those benefits are and how you can take advantage…

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How Digital PR can benefit your business

Our latest blog looks at what benefits business-to-business companies can gain from a digital PR campaign.

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