External link building
Generating relevant, high quality backlinks from trusted sources, such as industry news sites and blogs, signals to Google’s algorithms that your website is a valuable resource.
External links from trusted websites and industry sources can revolutionise your search engine optimisation (SEO). An effective digital PR programme is key to making sure you appear higher up the ranking on internet searches carried out by your customers.
That’s why our digital PR and backlink building strategies have never been more important for your brand: A website which has multiple, relevant backlinks from trusted sources, such as industry news sites and blogs, signals to Google that it is a valuable resource.
In fact, Google recently confirmed that links would continue to be one of the top ranking factors for websites by saying, “Ranking without links is really difficult."
Put simply, websites with more quality backlinks tend to earn higher rankings and therefore more traffic to their domains than those ranking lower.
The more authoritative a piece of copy is, the more likely it is to secure backlinks from bloggers and online journalists. Our PR and SEO teams work together to create editorially-led, keyword optimised, content that will drive people to your website and in turn increase your sales leads.
At Dragonfly PR, we understand how important external link building is for improving Search Engine Optimisation (SEO), which is why it is an integral part of our digital marketing campaigns.
Internal link building
Link building on your own website is important, too.
That’s why we work on optimising internal links across your website, so that each page directs people to the next, which can help keep visitors on the site for longer. We also include links to your website on other platforms such as social media.
Prior to starting an SEO and link building campaign, our team can carry out a full review of your web analytics to determine the current levels of traffic, and then provide a monthly report to track the change in visitor numbers.
We are the link building professionals
With a background in writing high quality content for white papers, articles and thought leadership pieces we are one of the leading professional SEO companies in Yorkshire.
Expertly written content on external websites as well as our client’s website that is authoritative and trusted are key to your website ranking. Our digital PR strategies focusing on internal and external backlinks are able to help you achieve this.
Over the years, we have built up relationships with key journalists and influencers, meaning we achieve more brand mentions for our clients, with backlinks to your website to boost online presence. Using our proven experience in writing engaging content, combined with our digital PR expertise, allows us to create news that journalists, bloggers and industry commentators want to back link to.
Both external and internal back links are important to a successful SEO and online marketing strategy.
Who we work with
