Construction PR
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PR
We are a dedicated public relations agency with the skills and experience to create award-winning offline and online PR campaigns which will generate incredible results for your business.
With expertise in business-to-business PR, particularly construction and manufacturing, food and retail, our campaigns are designed to generate a clear return on investment, whichever market you target.
As an experienced and dedicated PR and content marketing team, our success is based on our excellent media relationships with the national, international, trade and online media, as well as with TV and radio reporters, to deliver the best results for clients.
Our team’s background in PR and journalism means we can tailor a story to grab an editor’s interest and back it up with eye-catching photography that increases the quality of the coverage we achieve.
As one of the Top 50 PR and social media companies in the North, we have built our reputation on delivering high quality, consistent media coverage. We never shy away from writing technical articles and in-depth features on subjects which range from styling tips for the home to choosing temperature measurement solutions for the steel industry.
Our expertise in creating engaging content works well for online PR too, which means we are approved guest bloggers on many online forums. Our role is to position our clients as the experts and generate quality organic links that enhance their SEO. We’re just as comfortable writing for Construction News, as we are writing guest blogs for the Guardian online or your local papers.
Keeping a consistent profile in the local and regional press is very important. It helps to motivate staff, stimulates recruitment and demonstrates to the local community and stakeholders that your organisation has a positive impact in the area.
Many of our media relations campaigns drive positive community engagement, with our PR stories based around projects involving schools, the environment or fundraising initiatives. For some of our clients, we run community liaison meetings involving the local newspapers, as part of increasing awareness and building positive relationships.
Talk to our PR team to find out more by calling 0114 349 5345 or email hello@dragonflypr.co.uk
PR strategies that generate sales leads
All our writers have a background in marketing for engineering, construction and manufacturing businesses. We use this knowledge to secure product features and articles in some of the leading sector specific magazines and journals. Our contacts within national and international press, with online magazines and bloggers, allows us to place content on the platforms that industrial buyers and Managing Directors are reading. Our skill is in writing and placing high quality content including technical articles, white papers and case studies.
PRESS RELEASES
Magazine editors are under more pressure than ever to deliver engaging content quickly and across multiple online and offline channels. Our ability to write press releases which have high news value means they are more likely to use the content. We write and distribute press releases in the UK and to international markets, including arranging translation, where necessary.
FEATURES
We are skilled at writing topical features and securing opportunities in some of the leading magazines and journals. These can extend over many pages in printed magazines, where they are read by industrial buyers or engineers. Most of the features we write appear online, too, where they have a positive impact on your SEO over the long term and are very easy for your customers to find using search engines. This online content includes valuable backlinks to your website, earning higher ranking with Google.
THOUGHT LEADERSHIP
Our thought leadership articles are based on solid industry knowledge, an insightful grasp of current trends and events and an understanding of our clients’ business objectives. Thought leadership is all part of our media relations campaign and involves creating content that positions our clients as the experts in their industry. As with our features, thought leadership articles appear in printed media and online. Our content is always engaging and authoritative and because of that editors welcome our thought leadership pieces.
EVENTS
Whether your company is celebrating an anniversary, hosting an open day, holding a customer or employee event, or product launch, our team has the expertise to help. Within our team we have skills in event planning and management, which includes hosting press conferences and seminars. We also support our clients to maximise their presence at exhibitions; working closely with them to plan, often several months or a year in advance, to ensure maximum impact. Generating interest in our clients’ exhibition stands through social media before and during the event has led to a significant increase in visitor numbers.
CASE STUDIES
Having a bank of case studies is one of the best ways of demonstrating the benefits of your products and services to customers. We regularly write in-depth testimonials for clients that really get under the skin of a project. Whether it’s a construction, manufacturing, food or technology project, our detailed understanding of routes to market mean that we can create engaging content that influences everyone involved in the supply chain from architects and engineering specifiers through to contractors and installers.
AWARDS
Our industry understanding and persuasive writing abilities have helped clients to secure national and international award wins. Writing award entries is a vital part of communicating the excellent things that your business is doing. It’s difficult to overstate the value of winning an industry, regional or national award, so it’s worth talking to us about the process and finding out how we can maximize the quality of your submissions.
