SEO

Our Organic SEO campaigns generate enquiries and conversions.

The majority of traffic lands on a website as a result of an organic search. Our organic SEO (Search Engine Optimisation) campaigns are authoritative, content-based and build long term value into your business.

In many cases, Organic SEO is more cost effective and the long term rewards make it more attractive than PPC (Pay per click).

Having an effective Organic SEO campaign in place is a critical part of attracting customers and ultimately getting them to specify or buy your products and services.

Our SEO campaigns help to build trust.

Being viewed as a trusted resource by Google and other search engines always works in a brand’s favour. There are lots of elements that go into establishing authority with search engines.

Our Organic SEO strategies include:

Regular content marketing
Optimised on-page elements.
Consistent social media engagement
Quality backlinks with authoritative sources
High quality content generation

It’s important to remember that building trust and credibility in your brand doesn’t happen overnight. In fact, authority is earned and built over time, and because of that it has longevity.

The most effective way to do this is to integrate organic Search Engine Optimisation into your marketing strategy. Our SEO experts have years of expertise in writing good quality content, combined with a detailed understanding of how search engines work.

We start from the beginning.

This means we research into a whole host of factors; including evaluating your current SEO ranking and existing copy on your website, analysis of backlinks, search traffic and conversions. We set up goals and build an organic SEO around this and, where possible, integrate it with your PR programme.

We regularly review and monitor performance to ensure we continue to push the boundaries in terms of quality search traffic, rankings and conversions.

We always work with a schedule of high quality, authentic content that is written by our in-house team. Our content is both authoritative and keyword enriched, meaning our SEO services have been proven, time and again, to generate results and achieve goals.

For more information or to speak to a member of our team about how we can help improve your company’s SEO and Content Marketing, call 0114 349 5341 or email hello@dragonflypr.co.uk. See our latest SEO case studies.

How our SEO campaigns can drive more traffic to your website

The frequency of brand mentions, citations and linking within social media content are increasingly considered by Google when determining where a piece of content should rank within its search engine results pages (SERPs). Our organic SEO strategies, which combine creative ideas, high quality content and ongoing measurement of results are able to cut through the noise of your competitors and make your brand stand out. We utilise an innovative tool to benchmark our SEO campaigns against industry standards.

RETAINED BENEFIT

We understand how to build great organic SEO campaigns that provide you with long term benefits. Our SEO services are highly effective, combining market understanding, research capabilities, digital marketing, quality content, link building and analytics. We are able to provide a fully integrated service with our SEO campaigns that combine our strengths in digital PR, content generation and technical know-how.

ENGAGEMENT

One of the first tasks of our technical SEO team is to ensure that search engines can crawl, index and rank your pages correctly. As a matter of course we check your website load speed and that the code is well optimised and allows search engines to easily find all the products and services you have to offer. These can make a huge difference to your website ranking. Our approach is; focus on content and keywords – because quality content is a deciding factor for ranking.

ESTABLISH AUTHORITY

SEO is about much more than just simple optimisation. Working in partnership with our clients, we build engagement through organic SEO. We adopt a strategic approach to keywords and content, firstly making sure that your website is working as it should be. The content we generate through digital PR creates a very effective platform for engaging with customers and enhancing your SEO.

DEVELOP RELATIONSHIPS

Whether its local SEO, international SEO or national search optimisation we can help you develop digital relationships with existing customers as well as secure new business opportunities. We have created highly effective international SEO campaigns for manufacturing and engineering clients, with world-class results. For example, our SEO content appeared in an online Australian mining journal that resulted in a £126,000 order for our client and a long term relationship with a new customer.

CONTENT CREATION

We offer clients a major competitive advantage over pure SEO agencies because we can generate high quality content. That’s because our team of technical writers and trained journalists have the ability to create persuasive and interesting content that engages with your customers. We don’t factor out any of this work, it's all done in house by our writers, working with our digital SEO specialists.

MEASUREMENT

We have mastered the complex science of measuring SEO, so are able to continually fine tune our organic SEO strategies. That enables us to win the best SERP rankings and help our clients gain a competitive edge. Having a clear strategy and measuring results on an ongoing basis means we can remove much of the complexity involved in SEO. Demonstrating results is a critical component of any SEO campaign.