Blog SEO: On-page SEO tips for your 2024 SEO strategy
Would you like your business to rank on page 1 of Google and search engine result pages (SERPs)? Perhaps you’re looking to increase visitors to your website through blog content. Well, you’ve come to the right place. In this guide, we cover the importance of blog SEO, focusing on on-page SEO tips for blogs tailored to create or enhance your 2024 SEO strategy.
These on-page SEO tactics for blogs will guide you on how to optimise your blog for SEO, leading to better visibility and visitor engagement.
Firstly, let's uncover the meaning of blog SEO and on-page SEO for blogs and how they both relate.
What is blog SEO?
Blog SEO (Search Engine Optimisation) involves creating an SEO strategy and optimising blog content to improve its visibility and ranking in SERPs. It involves a broader strategy of implementing various on-page SEO strategies to make a blog easily discoverable by users and search engines, like Google and Bing. It often involves developing a content strategy and building a link strategy.
Essentially, blog SEO increases the visibility of your blog, attracting more targeted traffic leading to higher engagement and potentially more conversions.
What is on-page SEO for blogs?
On-page SEO for blogs is the process of optimising blog content to improve its ranking on search engine results pages. Not only does it focus on improving the written content, but also the structure of your blog with SEO tactics and target keywords, navigation, accessibility, readability and searchability of your blog.
Blog SEO and on-page SEO are very similar but work hand in hand to increase your SERPs visibility and page performance.
7 on-page SEO tips for blogs
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Keyword optimisation
To rank for a target keyword, you must make sure your blog content is optimised with keywords. So, ensure your target keyword is visible in the headings (H1 and H2) and throughout the body of the content for search engines to understand the context of the blog. You can also include your target keyword in the alt text and image file name to further enhance your SEO efforts.
But, it’s crucial not to overwhelm your content with your target keyword. One effective strategy is to incorporate different keyword variations throughout your content. This not only prevents keyword stuffing but it also provides an opportunity for your blog to rank for multiple keywords, helping increase reach and visibility in search engine results.
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Subheadings
Using subheadings, such as H1, H2 and H3, can significantly help to improve your search engine rankings. These subheadings play a crucial role in breaking down lengthy posts and improving readability for your readers.
Subheadings also provide a structure to your content, making it easier for readers to scan and find information they are seeking. This organised layout not only enhances user experience but contributes to higher rankings in search results. It also helps search engine web crawlers to navigate through your blog content making it easier to index and rank on search results.
Blog SEO tip: Make sure you always include a H1, your blog title. Don’t forget to change your blog title’s format from paragraph to H1.
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Bullet Points
Bullet points are another way to increase readability and improve user experience in your blog posts. By utilising bullet points, you not only break up the text, making it more visually appealing, but you also make information easier to digest.
Adding bullet points to your blog allows you to present lengthy text or complex information in concise key points. This approach not only avoids overwhelming your readers, but it can lead to an increase in engagement and retention.
Bullet points will also improve the structure of your content signalling to search engines that your content is well organised and user-friendly.
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Meta tag optimisation
Meta tags refer to the blog’s page title and a description summarising the content which appears on search results pages. This is the first piece of information that a user will see before clicking on your blog. Therefore, optimised meta tags are essential for both SEO and enticing searchers to cick onto your blog.
Effective optimisation of meta tags involves including your target keyword to enhance your blogs visibility in search results. Meta descriptions must also be engaging to entice users to click through to your blog.
So, by ensuring your meta tags are optimised for SEO and user engagement, you maximise the likelihood of attracting high-quality traffic.
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URL structure
A blog’s URL structure presents an opportunity to include your target keyword. However, it must be concise and descriptive. The URL structure helps readers to understand the blog’s topic before clicking through to the blog, helping to filter out poor quality traffic.
Your blog's URL structure improves the readability and accessibility of the blog for users and search engines. Clear and descriptive URLs assist search engines in understanding the context of your blog and its relevance to search interest.
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Linking strategies
Implementing a linking strategy is essential for establishing credibility, building domain authority, positioning yourself as an expert in your industry and increasing visibility on search engines for both your website and blog. There are three types of links that we focus on in our clients’ SEO strategy:
Internal links: Including internal links within your blog helps to connect content clusters. This not only aids in navigation for readers, but it assists search engines in understanding the relevance of your blog's content whilst establishing a logical hierarchy within your website.
Backlinks: These are external links designed to improve a blog’s SEO score and a website’s domain authority. These links come from other reputable websites and publications signalling to search engines that your content is trustworthy and valuable. Backlinks are more beneficial when from a website with high domain authority, enhancing your online authority and visibility.
Broken links: We help our clients identify and fix broken links on their websites to improve the website and blog’s SEO ranking. Broken links can impact a visitor’s trust and search engine crawler’s ability to index your blog effectively. Fixing broken links is essential for maintaining a positive user experience and a good SEO performance score.
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Image optimisations
This is an opportunity to improve accessibility for visually impaired readers and provide additional context for search engines to understand what the blog is about. Image optimisations include the file names, alt attributes and captions.
By using descriptive file names, relevant alt attributes and informative captions that include your target keyword, you not only enhance the accessibility of your content but also help search engines to understand the relevance of images to the blog.
Image optimisation is an important part of an SEO strategy that contributes to user experience, search engine visibility, and accessibility which can indirectly impact rankings.
Accessibility bonus tip: Your blog should be created with mobile-friendliness in mind.
Build your 2024 SEO and PR strategy with Dragonfly PR!
We are experts in creating and implementing digital strategies for our clients to improve their website’s visibility, increase traffic to the site and increase conversions, with particular expertise in construction, marketing and b2b.
Follow our on-page optimisation for blogs to improve your overall blog SEO performance. Contact us for support in implementing an SEO and PR strategy, writing optimised SEO blog content and establishing credibility in your industry. Email hello@dragonflypr.co.uk or call 0114 349 5341.