How an Effective B2B PR Strategy Helps Build Organic Backlinks
A powerful way of making your brand stand out is through an effective B2B PR strategy that not only generates brand awareness but also helps in building organic backlinks. In this blog, we explore the relationship between PR and SEO, and how they can work together to generate more than the sum of their parts.
Many companies often view PR and SEO separately, missing out on the potential synergy between the two. However, by viewing these as one and the same, businesses can unlock a multitude of benefits. PR, or public relations, focuses on building relationships with the media and generating awareness through earned media. Much of it now appears online. SEO, or search engine optimisation, aims to optimise websites to improve search engine rankings and generate organic traffic. When these two are integrated as part of a B2B strategy, your brand can leverage the power of PR to boost SEO by creating powerful organic backlinks from online content.
Building Backlinks through PR
One of the key elements of successful SEO is backlinks, which are links from other websites that direct traffic to your own site. Digital PR plays a crucial role in building these. By placing articles in reputable and high-domain authority websites, your brand can earn valuable PR mentions. Unlike paid SEO, these organic backlinks remain online indefinitely, continuing to deliver SEO benefits the whole time. Our clients find that this strategy generates hundreds of high-quality backlinks, enhancing their website's domain authority and boosting their search engine rankings.
Reporting on the number of backlinks gained each month is one way we measure the effectiveness of a B2B PR campaign. This is presented to the client with individual domain authority and the average domain authority against their own domain authority (DA). As well as the number of backlinks generated, it is important that the average DA of the backlinks we generate is higher than our client's website DA.
In our reporting, we also monitor key metrics such as website traffic, search engine rankings, backlinks, and brand mention to gauge the impact of our B2B PR and SEO campaigns. We use tools like Google Analytics, Ahrefs, and SEMrush to track and analyse these metrics.
Our Digital B2B PR is an effective way to generate backlinks from high-domain authority websites. For example, we have just generated this backlink in The Guardian for our client Algeco. The DA of The Guardian is 93!
By leveraging our B2B PR team's expertise in relationship-building and content creation, we can consistently generate high-quality backlinks for your brand. Engaging with journalists and media outlets, pitching relevant and newsworthy stories, case studies, blogs and white papers, plus positioning your brand as an industry expert, are all strategies that we use to earn these valuable backlinks.
Why is Building Domain Authority important?
Domain authority is a measure of a website's reputation and influence in the eyes of search engines. It is determined by various factors, including the quality and quantity of backlinks, the relevance and quality of content, and the overall user experience.
Our B2B PR strategies can contribute to improving your domain authority by generating high-quality backlinks from reputable sources. When your brand is featured in media outlets with a high domain authority – like the Guardian newspaper, above - it enhances your website's credibility and strengthens its domain authority. Over time, this can lead to improved search engine rankings and increased organic traffic.
Alongside this, brand awareness plays a crucial role in improving click-through rates (CTR) in search engine results, which is why PR goes hand in hand with a backlink-building strategy: SEO and backlinks get your brand ranked higher in the search results, PR builds brand awareness, so that architects, specifiers and contractors are more likely to click your brand in the search results.
A simple strategy, really, but one that is highly effective for our B2B clients in the construction and manufacturing sectors.
By securing press coverage in reputable media outlets like Construction Enquirer, Construction News or RIBA Journal, your construction company or manufacturing business can gain valuable backlinks and increase brand visibility.
PR and SEO work better together
While PR is traditionally associated with media relations and content creation, incorporating organic SEO into your B2B PR strategy can yield significant benefits for your business. By conducting keyword research and understanding what your target audience is searching for, we can align both your PR and SEO goals.
By integrating PR and SEO efforts, we leverage the power of earned media to generate high-quality backlinks, improve domain authority, increase brand awareness, and enhance conversion rates. By consistently creating relevant and newsworthy content, engaging with media outlets, and building relationships with journalists in the construction sector, we are able to unlock the full potential of PR for SEO.
Our highly experienced team specialises in PR for construction and PR for manufacturing.
For a personalised PR and SEO strategy, contact our expert team today on 0114 349 5345 or email hello@dragonflypr.co.uk