How Do We Make A Company Newsletter More Exciting!
I think we can all recognise when a newsletter falls into this trap. Extended managing director’s foreword, health and safety update or, shudder at the very thought, an in-depth commentary about a new ERP system.
It shouldn’t be like this. We all know that people won’t read stories that don’t grab their attention, and with a newsletter that usually means those with too much text. In the age of Twitter, where news has to be condensed into 280 characters (this was extended from 140 earlier in the week), newsletters can learn something from this approach.
That’s where we can help! As a PR agency that specialises in the manufacturing and construction sectors, we can help you transform your company newsletter into something that is avidly read by employees.
Here are our top tops for making a newsletter more interesting:
- Resist the temptation to have a managing director’s foreword – people in your company will know what your strategy, mission and goals are already. Instead, have the stories interspaced with short comments from your MD – it’s a great way of emphasizing a message and it will be read! Having these soundbites forces you (and us as we write the newsletter for you), to be concise, avoid flowery phrases and get to the point, which is exactly how a managing director should be.
- Recognise your employees. They are the main assets of business, and a great way to do this is to have a Wonderwall. This allows you to single out employees who have done something exceptional in the company. You only need 3-4 in each newsletter to aspire other people to do something extra-ordinary for the next issue.
- Experience counts. We find that having a section in the newsletter that mentions all the people who have reached a milestone in terms of their employment is a great way to show you care about your staff. Depending on when your company was started, people who have reached 10, 15 or 20 years or more service really do need including. For many it might be the only time they feature in the newsletter, despite all their other contributions over the years.
The above image provides a really good example of a newsletter we recently put together was for our client Hexadex.
For help in writing and designing your newsletter, email: john@dragonflypr.co.uk or call: 01709 300131.