How to harness the power of digital PR for B2B brands
Digital PR for B2B brands has undergone a significant transformation in recent years, driven by technologies and the rise of digital communication.
In this blog we'll look at how marketing managers in the construction sector can raise brand awareness and generate sales leads harnessing the power of a digital PR.
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Use digital tools to optimise SEO
As a marketing professional, you understand the need for B2B brands to publish good quality content online regularly.
This includes seeking online articles on industry news website such as Construction Enquirer and Architects Datafile. Whilst doing this, it’s important to leverage any online coverage, including from press releases and case studies with backlinks, which enhance SEO, and amplify social media mentions. Our focus with digital PR campaigns for the construction sector is to secure high-quality backlinks from high domain authority online publications and websites because it elevates our clients’ visibility with the search engines.
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The Power of Digital content
One of our strengths as a B2B PR agency is an ability to create interesting and engaging content about our clients’ business. We are able to leverage content from our PR campaigns – press releases, online articles, for example – for SEO-friendly digital platforms. It’s a process that really works well for our clients looking to target specifiers and contractors in the construction sector.
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Harnessing the Power of Social Media monitoring
Social media monitoring plays a crucial role in B2B digital PR. It allows us to understand your customer behaviour, track conversations, and gather valuable insights. By understanding what people are saying about our client’s business on social media, we can develop PR content that delivers tailored messages.
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Influencer Marketing: A Key Tactic in Digital PR
Influencer marketing has become an essential component of PR campaigns, even within the B2B sector. In the construction industry, experts such as Roger Bisby, still have real value with their opinions on different products and even more so today with the rise of influencers across the digital sphere.
Collaborating with influencers, allows us to raise awareness of our clients’ brands, often with a younger target audience. Micro-influencers in the B2B sector, make for really powerful brand advocates.
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Measuring PR Success in the Digital Age
Measuring the impact of our B2B PR strategies is much more effective on digital platforms. We have access to a wealth of data and analytics that can help us to demonstrate the value of our work. By tracking backlinks, domain authority, engagement and sales leads, we can show the tangible results of our PR and social media content.
To summarise, as a B2B PR agency, our aim is to ensure that our clients stay ahead in the ever-evolving print and digital landscape. Our approach involves advising them on effective strategies to enhance brand visibility and improve customer accessibility.
Measuring the impact of our B2B PR strategies is much more effective
Speak to our construction PR specialists team – we are happy to set up a no-obligation Teams call or face to face meeting to discuss in more detail. Please contact hello@dragonflypr.co.uk or call 0114 349 5341.
Dragonfly PR is a construction specialist, based in Sheffield, UK. The agency has over 20 years’ experience in providing B2B PR services for a wide range of building product manufacturers and construction contractors and suppliers.