How to make the most of your digital marketing strategy
Many people ask us: what is digital marketing and how can I use it to grow my business? In simply terms, it means any online activity that raises the awareness and influences demand for your products and services. Digital marketing is an area that has grown significantly in recent years and looks set to continue doing so.
When it’s our clients who ask this question, it is usually followed up with, how can you help my business develop a digital marketing strategy? We know that marketing has always been about connecting with an audience and with browsing online the most popular way of sourcing products and services it makes perfect sense for marketers to look for ways of optimising their online presence.
The subtle difference with our digital marketing campaigns, as opposed to outbound campaigns which bombard everyone with ads, is that we employ digital inbound tactics that use high quality PR content to attract target customers to your websites. This is a much more targeted and effective way of growing your business and delivers a much better Return on Investment (ROI). It works particularly well because the digital content we create, such as blogs, white papers and thought leadership articles, provide assets that are valued by your potential customers.
One of the simplest, yet most effective, inbound digital marketing assets are blogs. These are an essential part of a digital marketing strategy because they help our clients to make the most of keywords that potential customers are searching for. Mind you, our inbound marketing uses a much wider range of digital marketing assets besides blogs to attract and engage with your customers online.
Digital marketing works particularly well for building product manufacturers who are looking to engage with architects, specifiers and contractors. Our digital marketing strategies are based around online sales lead generation.
Another great thing about digital marketing is that it allows us to present accurate results to clients in real-time. Our innovative software means that we can let our clients know exact how many people have viewed their website and which pages in real time using digital analytics software.
This marketing intelligence helps our clients improve their website and make better decisions about marketing channels and spend levels. For example, for one of our clients in the construction sector we identified that the blogs we wrote as part of a PR campaign were generating over 80% of their website traffic (which is a great result!), whilst their individual product pages were ranking 100+ or page 10+ on Google (not so good). Needless to say, once we’d identified this anomaly, they asked us to come up with a digital marketing strategy, because they knew that they lacked organic On Page SEO. So far, we’ve increased total visitors to their website by 27%. Product pages are now ranking as well as the blog pages – a great turnaround.
Choosing to partner with Dragonfly PR for your digital marketing strategy will allow you to track sales enquiries back to a customer's first digitaltouchpoint with your business. This allows us to build customer attributes and create models for our clients that tell them how people interact with their brand. As a digital marketing agency we can help you connect the dots between marketing and sales enquiries. There is no better way to make sure you maximiseROI on your marketing spend.
Many people ask us: what is digital marketing and how can I use it to grow my business? In simply terms, it means any online activity that raises the awareness and influences demand for your products and services. Digital marketing is an area that has grown significantly in recent years and looks set to continue doing so.
When it’s our clients who ask this question, it is usually followed up with, how can you help my business develop a digital marketing strategy? We know that marketing has always been about connecting with an audience and with browsing online the most popular way of sourcing products and services it makes perfect sense for marketers to look for ways of optimising their online presence.
The subtle difference with our digital marketing campaigns, as opposed to outbound campaigns which bombard everyone with ads, is that we employ digital inbound tactics that use high quality PR content to attract target customers to your websites. This is a much more targeted and effective way of growing your business and delivers a much better Return on Investment (ROI). It works particularly well because the digital content we create, such as blogs, white papers and thought leadership articles, provide assets that are valued by your potential customers.
One of the simplest, yet most effective, inbound digital marketing assets are blogs. These are an essential part of a digital marketing strategy because they help our clients to make the most of keywords that potential customers are searching for. Mind you, our inbound marketing uses a much wider range of digital marketing assets besides blogs to attract and engage with your customers online.
Digital marketing works particularly well for building product manufacturers who are looking to engage with architects, specifiers and contractors. Our digital marketing strategies are based around online sales lead generation.
Another great thing about digital marketing is that it allows us to present accurate results to clients in real-time. Our innovative software means that we can let our clients know exact how many people have viewed their website and which pages in real time using digital analytics software.
This marketing intelligence helps our clients improve their website and make better decisions about marketing channels and spend levels. For example, for one of our clients in the construction sector we identified that the blogs we wrote as part of a PR campaign were generating over 80% of their website traffic (which is a great result!), whilst their individual product pages were ranking 100+ or page 10+ on Google (not so good). Needless to say, once we’d identified this anomaly, they asked us to come up with a digital marketing strategy, because they knew that they lacked organic On Page SEO. So far, we’ve increased total visitors to their website by 27%. Product pages are now ranking as well as the blog pages – a great turnaround.
Choosing to partner with Dragonfly PR for your digital marketing strategy will allow you to track sales enquiries back to a customer's first digital touchpoint with your business. This allows us to build customer attributes and create models for our clients that tell them how people interact with their brand. As a digital marketing agency we can help you connect the dots between marketing and sales enquiries. There is no better way to make sure you maximise ROI on your marketing spend.