How to write educational content for LinkedIn: New algorithm update
Oh, have we got news for you! LinkedIn has changed its algorithm and here’s what you need to know.
LinkedIn is pushing more content shared by people you follow to your feed. This means they are prioritising 1st degree connections. They are also prioritising educational content which shares knowledge and advice!
So, let’s dive in and learn exactly what this means for you, your business and your LinkedIn page.
How Does LinkedIn’s Algorithm Changes Affect Me?
Well, it’s simple. If the LinkedIn algorithm doesn’t find your content educational, purposeful and interesting for your audience, you’ll find that you’re not reaching many people.
Typically, LinkedIn rewards posts that receive high engagement shortly after being published. The quicker people engage, the more LinkedIn will boost your post’s reach. But with the algorithm update prioritising educational content, it’s crucial for your content to be both interesting and educational for your audience.
What Is Educational Content On Social Media?
Educational content is made up of knowledge, expertise and other information that brings value to your audience. It can be presented through video, insights, Q&As, infographics and more.
This type of content on LinkedIn delivers valuable information to inform, educate and engage with LinkedIn users. It provides people with the opportunity to expand their knowledge, connect with experts and network with like minded individuals.
How Does LinkedIn Identify Educational Content?
LinkedIn prioritises educational content but what does the platform identify as educational? In a nutshell, LinkedIn wants to see that you’re delivering great value to the platform and to your audience. This means your content needs to be clear, meaningful and engaging.
LinkedIn identifies content as educational when the post:
- Has a clear focus and perspective
- Is written for a specific audience
- Has a clear focus for a distinct audience
- Has meaningful comments and interactions
- Is written for a niche
But just sharing knowledge and advice isn’t enough. You need to tell a story. So, how do you write educational content for LinkedIn? Keep on reading to find out.
How To Write Educational Content For LinkedIn
When it comes to creating educational content for LinkedIn, there are a few things you need to keep in mind.
- Firstly, it’s important you understand target audience. Sure, you need to share educational content but who are you sharing to? Take the time to identify who you are sharing your content with. Do they require in-depth expertise or are they more interested in your personal and business experiences? Understanding your audience needs, interests and pain points will help you to create content that resonates with them.
- Secondly, write clearly and concisely so your content is digestible. Use bullet points, emojis and visuals to keep content engaging and readable.
- Next, share your personal and business experiences, stories, projects and opinions. Offering tips, advice and valuable learning points will help your post to be seen by the algorithm and more relatable to your audience. Remember, people not only seek advice and tips but also a compelling narrative and your story. Think about the who, what, where, why, how and when.
At Dragonfly PR, we specialise in providing PR services for those in the manufacturing and construction industry. We keep up to date with the ever-changing algorithms to help your business thrive on LinkedIn.
If you want more advice and support on building your LinkedIn presence and brand awareness, then contact us today on 0114 349 5345 or email hello@dragonflypr.co.uk
Dragonfly PR is a dedicated business to business PR agency, specialising in the construction, manufacturing and technology sectors.