Making more of the Tour
So, the route of the Tour De Yorkshire has been announced and the date is set for 1st – 3rd May 2015!
A lot of PR lessons were learnt from the biggest cycling event to hit the UK and it is worthwhile starting to plan for the next… now!
Whether you’re on the route in Bridlington, Scarborough, Wakefield or Leeds (to name a few!) or even if your area has missed out this time, last year’s race is a stark reminder that businesses can benefit from getting involved, no matter where they are based.
You don’t have to spend big either – the real winners of the Tour De Yorkshire weren’t those who had paid large amounts to sponsor the event, they were the businesses who had been involved in unusual activities to stand out from the crowd. The ‘Tour de Fleece’ is a fantastic example of this. The brainchild of Yorkshire Textiles, Tour de Fleece showcased the regions textiles and skills at the Grand Depart Fashion Show and other promotions of the event.
Us Brits love the weird and wacky, and it certainly paid to think outside the box last year – reporters were out in full force, giving priceless coverage to the bizarre! In amongst the strange we saw 150 painted yellow sheep, a cafe completely redecorated in red spots (Bank View Cafe, Barnsley), make-shift sculptures and even a giant red dotted T-shirt the size of a small house in Sheffield, courtesy of one of our clients.
The t-shirt was not the only success of our clients – our marquee manufacturer client reported a record month of sales for gazebos and our client that manufactures carpets produced the yellow floor covering for Leeds City Hall steps for the start of stage 2 of the tour.
We have a wealth of experience in working with reporters and journalists, and we know how to get them interested. We have created many memorable campaigns over the last decade or so and even won awards for them.
If you would like any help with raising the profile of your business to link in with any major events this year, drop us a line at email@example.com or give us a call on 01709 300130, and let us make you a winner!