Our PR team looks at how we can help your event run smoothly

A well-executed event can put an organisation on the map for all the right reasons. Whether you are a manufacturer launching a new product, or a business celebrating a milestone anniversary; here are six reasons why you should appoint a PR and content marketing agency to take care of the event management.

  1. Every aspect is strategically planned and managed for you

An agency that specialises in event management will have the expertise required to plan everything you need down to a tee. An even better option is to appoint an agency that also specialises in your sector.

Here at Dragonfly PR for example, we specialise in event management for b2b, food, construction and manufacturing businesses. Our team has years of experience in strategically organising a variety of business events. We can manage everything from booking a suitable venue, to designing and sending the invites and organising food, drink, videos, photographers, press and music on the day to make sure your event is a success.

  1. Taking care of even the smallest details

A good PR agency will have a strong list of contacts and be able to source the best suppliers for your requirements. Our team works with a number of reliable companies that can offer quick turnaround times, such as specialist printers to develop your marketing materials and merchandise suppliers to provide quirky personalised gifts and decorations for your event. Both of which can give attendees something to take away and reinforce your brand identity.

We can even manage electronic (or manual) registration, which means guests can seamlessly check-in and you can easily recall information about people in attendance afterwards.

  1. Plan and manage your schedule and budget to the smallest point.

A successful event requires a meticulous plan and tight timeline and budget to be adhered to. At Dragonfly PR we put together a clear schedule of activity that both our team and clients can refer to and ensure everything is organised in good time.

We also know that not everyone has a big budget that they can work with. Which is why we ensure that you have full visibility over costs before anything is agreed and that plans are thorough and carefully adhered to, meaning there are no hidden charges and budgets are not exceeded.

  1. Looking after the media and dignitaries

Inviting journalists to attend your event and then looking after them while they are there can be time-consuming. We have access to a long list of local, broadcast, national and trade media contacts, so can take care of invitations, pre- and post-event publicity and managing media interviews and/or factory tours on the day. We can also advise on which dignitaries to invite and manage getting them there, this will free up more of your time and means you can relax and be confident that organising and chaperoning the media and VIP guests will all run smoothly.

  1. Social Media Management

Making the most of your social media and ensuring it is regularly updated is an integral part of event management. It is important to have a strong presence and schedule of posts before, during and after the occasion to generate a good level of interest and engagement with your guests, followers and the media. At Dragonfly PR, we choose the right channels to suit your audience and post interesting and authentic content that will get people talking about your event, engaging with you and sharing news and updates throughout.

  1. We can help to make it an unforgettable experience.

Events in 2019 are about creating something memorable. A venue with character and visual impact will leave guests with ‘Instagramable’ moments to take away. It will also increase the probability of attendees sharing images across social media and optimise networking opportunities. Finding the right place however can take time!

A PR agency with a strong team will have the resource, ideas and enthusiasm to source the perfect venue and come up with ideas to make your event one to remember, while still keeping it compatible with your brand and business.

Dragonfly PR is a Sheffield-based agency that specialises in event management, PR and content marketing for b2b particularly construction, manufacturing and food companies.

For more information or to speak to us about how we can maximise your special event’s potential, email hello@dragonflypr.co.uk or call 0114 3495345.

Call us on: 0114 349 5341