PR for the construction industry: Why use a construction PR specialist?
It’s January and, at this time of year, many companies in the construction sector, whether that be building product manufacturers, contractors or service providers to the industry, are planning for the year ahead and looking for a construction PR specialist partner that can help them to achieve their objectives.
All too often we hear stories of companies that have contracted with PR or SEO agencies that do not specialise in or understand the construction sector, which can lead to problems from the start.
Companies find that they are having to rewrite trade or technical articles, thought leadership editorials and case studies - this is time consuming for the client and is totally unnecessary.
In this blog we take a look at why it’s worth choosing to work with a PR agency that specialises in construction and why its worth investing in PR for the construction industry.
Here are our top five reasons why you should choose a B2B PR agency with construction sector experience.
1- It saves you time.
If you’re working with a construction PR specialist like Dragonfly PR, with over 20 years’ experience, we already understand the industry, the specification and routes to market and what customers may be looking for.
PR agencies, like Dragonfly PR, that have over 20 years’ experience in the construction sector, can hit the ground running with PR campaigns for building product manufacturers, building service providers and construction contractors that make a real difference within a short time. We get to grips with your products and target markets and have experience in a wide range of vertical sectors including education, leisure, health, commercial, social housing, hospitality, facilities management, civil engineering and energy.
This means that we can negotiate articles not just into the construction trade media but also publications such as NCE, Health Estates Journal, Education Today, plus many more. We can get straight on with writing case studies, negotiating articles, writing press releases, web content, social media copy and blogs, whilst you can focus on your role.
We understand how articles need to be tailored to suit the style of particular magazines and we have the experience in writing about a whole range of construction-related topics. It means that we don’t have to spend time learning about the industry and can quickly ‘get up to speed’ with understanding the products, how they work, what their benefits and their USPs are. We can then create content that is engaging to the reader and that the magazines will be happy to run.
2- A construction PR agency, like Dragonfly PR, has the media contacts and necessary expertise.
Working with a construction PR agency means we have personal editorial contacts with the relevant trade media and can negotiate articles straight in. We know how the magazines work, what deadlines they work to, have access to their forthcoming features lists, know what topics they will be interested in for thought leadership articles and what editorial style they need to be written in. This saves you time and you can be safe in the knowledge that the article we write will appear, either online, in the magazine or both.
3- Construction PR experts have their finger on the pulse with digital media
Having extensive experience with both printed and digital media means we can secure backlinks and can negotiate these as the same time as articles. This ensures the content we generate is included online portals and websites with high domain authority, which has a positive impact on your SEO.
4- A construction PR specialist can create good quality, authentic, SEO-friendly.
Because we employ our own in-house copywriters with many years of experience in creating great content, we can create articles, press releases, blogs and case studies that editors are willing to run. We don’t need to rely on AI, as all our content created is authentic, relevant and written in an editorial style to suit the particular media.
5- We understand seasonal trends, when the major exhibitions are and how to maximise footfall to construction exhibitions.
An experienced Construction PR agency will have visited the major construction exhibitions several times and will be able to advise on how best to generate interest and maximise footfall to your stand. We have organised press events, product demo’s and launches for a large number of building product clients at major exhibitions and have had many great successes.
Our knowledge of seasonal trends, for example the heating season and the busy construction periods, means that we tailor articles to suit particular publications at a time that is most pertinent to our clients’ businesses.
If your construction or building products business works with Dragonfly PR, you can be guaranteed that you will receive quality content, at all time, saving you time, money and headaches.
Please come and chat to our PR team – we are happy to set up a no-obligation Teams call or face to face meeting to discuss in more detail. Please contact hello@dragonflypr.co.uk or call 0114 349 5341.
Dragonfly PR is a construction specialist, based in Sheffield, UK. The agency has over 20 years’ experience in providing b2b PR services for a wide range of building product manufacturers and construction contractors and suppliers.