Why blogging regularly is good for business
Blogging is by no means a new marketing tactic and for many years companies have used the blog section of their website as a key platform to tell their story and increase awareness of their products and services.
As newer methods of content marketing have become popular it has become easier to reach a specific target market on other platforms, such as social media. That does not mean however that blogging needs to take a step back. If anything, updating a blog regularly is more important than ever to complement other marketing activities and enhance organic SEO.
Here the Dragonfly PR team looks at why blogging at least once a month is beneficial to your business and should still be high on the list of key marketing tactics.
Keeps your customers informed and engaged.
Creating quality, online content that new and existing customers may find valuable is a great way to maximise engagement with your target audience. So, a blog on the latest industry trends and updates is both useful for your audience and you. It is an ideal way to keep your customers coming back to your website for the latest news and advice and will showcase to them that you are a company that knows what’s happening in the industry.
Blogs are also a great way of keeping your customers informed with the latest developments within your business. Whether it’s a new product/service launch, appointment, award win or even work anniversary or charitable activity. Customers like to know what’s going on behind the scenes and they like to know who they are working with. This type of content not only provides an insight into what’s happening, but it also offers a look into the personality and values upheld within your business too.
When your potential customers are searching for a product or service, one of the first things they will do is turn to Google to find what they need, but to gain their attention you need to be listed on page one of the search results.
For your website to rank on page one on Google, it needs to be recognised by the sites algorithms as a trusted and valuable source of information for the keywords and search terms your customers are using. To do this your site needs to include more than just products and service updates, it needs organic and quality content that is enriched with these keywords.
Blogs that contain industry advice and answer key questions posed by your audience will go a long way in improving your SEO (Search Engine Optimisation - the position that your website appears at in the search results) and in turn driving traffic to your website.
More cost effective than advertising.
Updating a blog every month that takes time and effort to research and put together can seem like a bigger task than necessary, especially when compared to placing a pay per click advert with Google or creating promoted posts on social media.
This is far from the case though. Although Google ads and PPC posts are a great way to reach a specific target market quickly, they can also disappear as fast as they were created unless you have the budget to keep them running and pushing out to as many people as possible.
In the longer term the added time spent drafting a blog pays for itself as not only is there no need to allocate an additional budget, but the content stays online forever (or until someone deletes it). Plus, if its keyword enriched then you’re going to be reaching that same audience as your PPC, just organically.
How to fix your out of date blog
We know that it can be hard for companies to find the time and resources within to carry out the research, come up with ideas and create content, which is often why blogs become out of date and lower on the list of priorities.
This is a problem that can be easily solved by appointing a reputable PR agency that can take care of the work for you. Here at Dragonfly PR, we have extensive experience writing blogs and other online content, including case studies and news stories for company websites. We can even advise on the top search terms that your audience is using and put together a schedule of ideas that centre around your target market, products and services.
The reasons to blog regularly far outweigh the reasons not to. If you’re not updating the blog section of your website at least once per month, it’s likely you’re missing out on making the most of a valuable asset that can help you to reach a high number of people within your target market.
So, if you need help with writing blogs, coming up with ideas for blogs and engaging more directly with your target audience, you need to be talking to our digital PR team.
As a dedicated Sheffield-based Public Relations and digital marketing agency, we have extensive experience in creating online content for business to business companies working in the construction, manufacturing, rail, food and technology industries.
For more information, email our team at firstname.lastname@example.org or call 0114 349 5345.