Why renewable energy companies need good PR
All the major parties are pledging policies that take the country towards decarbonisation and achieving net zero in the not-too-distant future.
The current Government’s plan is to meet Net Zero by 2050, other parties say they will aim to achieve this by 2030 if they get elected. So, there are major opportunities for renewable energy manufacturers and installation companies ahead.
The Government has already stated that new homes will not be allowed to be connected to the gas grid from 2025, so housebuilders and self-builders will be required to use alternative methods.
Manufacturers of pellet stoves, biomass systems, heat pump systems, solar panel systems, wind power, hydropower, anaerobic digestion and solar thermal really need to be looking at dedicated PR and digital marketing campaigns which will enable them to maximise opportunities from the renewable energy revolution.
Here we look at what Public Relations opportunities there are for renewable energy companies in 2020.
Thought leadership features
Why not take the lead and be seen as an expert in achieving zero carbon or reducing emissions from buildings? As a dedicated b2b PR and content creation agency, we have the expertise to draft thought leadership articles that position you as the experts in your field. Whether you want to focus on achieving carbon reduction targets, climate change, building regulations or sustainability in general, we can create relevant content for online or printed magazines that editors will want to use.
Case studies
There’s no more powerful way to sell your services than having customers give a positive review of your product or service, or for us to write a customer testimonial that contains their comments. We have expertise in writing renewable energy case studies and securing them as larger features in either self builder, homeowner architectural or trade magazines as well as online sites.
‘How to’ guidance/top tips
We work with a wide variety of magazines such as The Installer, Professional Builder and Homebuilding and Renovating and have had great success with articles that offer simple tips, alongside photography of ‘how to’ do something. This could be something as simple as how to get the best out of your renewable energy system or how to operate smart controls.
Broadcast media
It’s important not to ignore the broadcast media too. We’ve had great success with opening up opportunities for clients to appear on national radio and TV shows to discuss topical issues, such as carbon zero and renewable energy adoption. If you’d like more information on this, please drop us a line at hello@dragonflypr.co.uk.
Online media
Content marketing can make a real difference to your sales lead generation efforts. By regularly updating the content on your website with fresh news, blogs and keyword enriched copy, you will appear higher on Google search rankings. We can help companies in the renewable energy sector to maximise their online presence by producing content marketing plans to ensure you perform better in search engines.
The time is right for renewable energy companies to raise their profile and generate more enquiries. With the right PR support from an experience b2b Public Relations agency, like Dragonfly PR, the sky really is the limit.
Dragonfly PR is a Public Relations and social media agency with over 20 years’ experience in helping clients in the Sheffield, Leeds and Manchester areas to generate results.
For help and guidance with your PR or digital marketing, please drop us a line by emailing hello@dragonflypr.co.uk or call 0114 349 5341.